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Frost & Sullivan Executive MindXchange Case Study

Vita-Mix Corp

Introduction

This case study of Vita-Mix Corp is based on a May 2017 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

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“If I could only go to one event a year, I would choose to participate in Frost & Sullivan’s Executive MindXchange.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

  • Problems that plague today’s “traditional” trade show and conference include:
    • Speakers which are not qualified to present on a topic / content which does not stay on point
    • Content being a one-way push from the podium with little interaction or Q&A
    • Presentations which produce too few action items and takeaways
    • Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • Lack of community amongst event participants
    • Poor communication & customer service by organizers
    • The audience being too junior

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

  • Evaluates the following as some of the most important factors when deciding on an event:
    • The speakers
    • The content
    • The reputation of the event
  • Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
    • A forum which allows them to get real solutions for their business challenges
    • More value overall
  • Generated 15 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would very strongly recommend this event to their colleagues and/or peers.

Company Profile

Company:
Vita-Mix Corp

Company Size:
Medium Enterprise

Industry:
Industrial Manufacturing

About Frost & Sullivan Executive MindXchange

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan Executive MindXchange

Source: Holly Hacker, Director, Vita-Mix Corp
Validated
  Published: Jun. 26, 2017   TVID: 8DD-CEC-9DB




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact East Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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