Frost & Sullivan Customer Contact East Events Case Study: Cicero

Case Study: Cicero

This case study of Cicero is based on a survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Frost & Sullivan’s Executive MindXchange has been an excellent vehicle for us to create new relationships that will foster future business.”

Find the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
- Positioning of vendors as peers
- Environment that fosters relationship building
- Nonstop networking
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan’s Integrated Marketing Solutions Practice as a trusted marketing partner for the following reasons:
- Access to analysts / industry thought leadership
- Confidence in their ability to deliver as advertised

Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Agreed that the following were root causes of the demand generation activities that failed to deliver a return in the last 24 months:
- Due to delivering the wrong message to the right audience
- Due to the lack of timely follow-up by the sales team
Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
Generated a return that was 5 times the investment as a past sponsor.