TechValidate Research on Frost & Sullivan Customer Contact East Events

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Case Study: Beckman Coulter, Inc.

Introduction

This case study of Beckman Coulter, Inc. is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

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“Some great ideas were presented. My challenge will be to sell my VP/Sr VP on making the investments we need to make to be better.”

“I was able to see some demos of tools I’d like to have (speech and text analytics for example). I made some contact with some friendly people I will keep in touch with on a professional level to share business ideas. And I got brouchures on some Tier 1 technology products which was important because we will be upgrading our telephone in 2 to 3 years.”

Challenges

  • Finds that traditional trade show and industry events are plagued by the following participant challenges:
    • Presentations that produce too few action items and takeaways because they are too theoretical
    • My Call Center is somewhat unique as we troubleshoot $100K medical analyzers so it’s a lot different than someone handling cell phone billing questions or taking orders for sweaters.Because of this, it’s more difficult for me to apply some of what I learned.

Use Case

  • Rated the networking at the Frost & Sullivan Executive MindXchange as good.
  • Has attended the Frost & Sullivan Executive MindXchange for the first time.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • More value overall
  • Generated 5-10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would recommend the Frost & Sullivan MindXchange to their peers.

Company Profile

Company:
Beckman Coulter, Inc.

Company Size:
S&P 500

Industry:
Pharmaceuticals

About Frost & Sullivan Executive MindXchange

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan Executive MindXchange

Source: Brian Patrick, Manager, Beckman Coulter, Inc.
Validated
  Published: Apr. 17, 2014   TVID: F8A-87B-F6D




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact East Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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