TechValidate Research on Frost & Sullivan Customer Contact East Events


Case Study: CareerBuilder – Large Enterprise Professional Services Company

Introduction

This case study of a large enterprise professional services company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It allows us to learn best practices from comparable companies in terms of customer ownership and strategy that we’ll be taking back.”

“We established strong relationships with numerous business leaders from the attendees and vendors. Thanks!”

Challenges

  • Finds that traditional trade show and conferences are plagued by the following participant challenges:
    • Content that does not stay on point and speakers that are not qualified to present on the topic
    • Presentations that produce too few action items and takeaways because they are too theoretical
    • An audience that is too junior

Use Case

  • Rated the networking at the Frost & Sullivan Executive MindXchange as the best they’ve seen.
  • Has attended the Frost & Sullivan Executive MindXchange 4 times.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
    • More value overall
  • Generated 10-20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event per year.
  • Would very strongly recommend the Frost & Sullivan MindXchange to their peers.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact East Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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