Frost & Sullivan Customer Contact East Events Case Study: Large Business Process Outsourcer

TechValidate Customer Research Library / Frost & Sullivan / Frost & Sullivan Customer Contact East Events / Case Studies /

Case Study: Large Business Process Outsourcer

Introduction

This case study of a large enterprise professional services company is based on a May 2015 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
- Limited networking and dull activities, resulting in lack of touch points with participants
- PR opportunities rather than demand generation drivers
- A lack of ROI

Use Case

Find the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
- Ratio of decision makers in attendance
- Environment that fosters relationship building

Chose Frost & Sullivan’s Integrated Marketing Solutions Practice as a trusted marketing partner for the following reasons:
- End-to-end solutions that focus on the return
- Access to analysts/industry thought leadership
- Unique approach to marketing (new marketing channels)

Results

Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 2 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

TechValidate Research on Frost & Sullivan Customer Contact East Events

Case Study: Large Business Process Outsourcer

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

About This Data