TechValidate Research on Frost & Sullivan Customer Contact East Events


Case Study: Kohl’s Department Stores

Introduction

This case study of Kohl’s Department Stores is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I’ve already reached out to peers in regard to vendor presentations and some best practices that I heard other companies using. Lots of opportunity to apply new products and processes.”

“The Executive MindXchange is a great way to network with peers in the Contact Center industry in sharing best practices, experiences with vendors and new products, as well as to network and develop a wider set of individuals that I can reach out to as our businesses continue to expand and develop.”

Challenges

  • Finds that traditional trade show and conferences are plagued by the following participant challenges:
    • Content that does not stay on point and speakers that are not qualified to present on the topic
    • Aggressive sales tactics by sponsoring & exhibiting companies

Use Case

  • Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
  • Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • More value overall
  • Generated over 20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
  • would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would strongly recommend the Frost & Sullivan MindXchange to their peers.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact East Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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