TechValidate Research on Frost & Sullivan Customer Contact East Events

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Case Study: Small Business Telecommunications Services Company

Introduction

This case study of a small business telecommunications services company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“Non-stop networking with highly refined new business opportunities. Frost & Sullivan is “scope-locked” on providing engagement opportunities for the sponsors at the Executive MindXchange."

Challenges

  • Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Content and presentations that are inconsistent and a one-way push from the podium
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • A lack of true decision makers in attendance

Use Case

  • Values sponsorship of live events for the following reasons:
    • Face-to-face interaction with prospects & customers
    • Hearing firsthand challenges from customers and prospects
  • Rates the following Frost & Sullivan Executive MindXchange characteristics on a scale of 1-5:
    • Positioning of vendors as peer: 3 out of 5
    • Ratio of decision makers: 3 out of 5
    • Fosters relationship building: 4 out of 5
    • Nonstop networking: 5 out of 5
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

Results

  • Generated 10-20 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Reports being 2x as likely to generate a return on investment at a Frost & Sullivan Executive MindXchange compared with other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Small Business

Industry:
Telecommunications Services

About Frost & Sullivan Executive MindXchange

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan Executive MindXchange

Source: TechValidate Survey of a Small Business Telecommunications Services Company
Validated
  Published: Apr. 17, 2014   TVID: 722-F6A-E20




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact East Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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