TechValidate Research on Frost & Sullivan Customer Contact East Events


Case Study: Fortune 500 Insurance Company

Introduction

This case study of a Fortune 500 insurance company is based on a May 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“With Frost & Sullivan, you get to hear real-life scenarios on what is working, as well as what has been tried unsuccessfully, at other similar organizations. All the attending companies are quite open regarding their approach to making Customer Service the #1 priority.”

Challenges

  • Finds that traditional trade show and conferences are plagued by the following participant challenges:
    • Content that does not stay on point and speakers that are not qualified to present on the topic
    • Content that is a one-way push from the podium with little interaction or Q&A
    • Presentations that produce too few action items and takeaways because they are too theoretical
    • Limited networking, dull activities and difficult relationships to develop due to the transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • Lack of community amongst event participants
    • Poor communication & customer service by organizers
    • An audience that is too junior

Use Case

  • Rated the networking at the Frost & Sullivan Executive MindXchange as the best they’ve seen.
  • Has attended the Frost & Sullivan Executive MindXchange 3 times.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
    • More value overall
  • Generated 10-20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rated the content they received at the Frost & Sullivan Executive MindXchange as 5 out of 5.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would very strongly recommend the Frost & Sullivan Executive MindXchange to their peers.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact East Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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