HIMSS Research Chart: Importance of Strengthening Loyalty with Key Buyers

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This data was sourced directly from verified users of HIMSS by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Sales Professional	Fortune 500	Telecommunications Services	Brand and/or product awareness: Very Important Speaking opportunities: Very Important Generating qualified sales leads: Very Important Creating connections with key individuals and decision makers: Extremely Important Strengthening loyalty with key buyers: Extremely Important
Marketing Manager	Medium Enterprise	Computer Software	Brand and/or product awareness: Very Important Speaking opportunities: Extremely Important Generating qualified sales leads: Extremely Important Creating connections with key individuals and decision makers: Extremely Important Strengthening loyalty with key buyers: Very Important
Sales Professional	S&P 500	Computer Software	Brand and/or product awareness: Extremely Important Speaking opportunities: Important Generating qualified sales leads: Important Creating connections with key individuals and decision makers: Extremely Important Strengthening loyalty with key buyers: Extremely Important
Business Director	Global 500	Computer Services	Brand and/or product awareness: Very Important Speaking opportunities: Very Important Generating qualified sales leads: Extremely Important Creating connections with key individuals and decision makers: Very Important Strengthening loyalty with key buyers: Extremely Important
IT Professional	Global 500	Pharmaceuticals	Brand and/or product awareness: Very Important Speaking opportunities: Very Important Generating qualified sales leads: Important Creating connections with key individuals and decision makers: Very Important Strengthening loyalty with key buyers: Very Important
Other	Global 500	Pharmaceuticals	Brand and/or product awareness: Important Speaking opportunities: Unimportant Generating qualified sales leads: Did not know Creating connections with key individuals and decision makers: Extremely Important Strengthening loyalty with key buyers: Did not know
IT Professional	Medium Enterprise	Healthcare	Brand and/or product awareness: Very Important Speaking opportunities: Extremely Important Generating qualified sales leads: Unimportant Creating connections with key individuals and decision makers: Important Strengthening loyalty with key buyers: Important
Sales Professional	Global 500	Chemicals	Brand and/or product awareness: Did not know Speaking opportunities: Did not know Generating qualified sales leads: Did not know Creating connections with key individuals and decision makers: Did not know Strengthening loyalty with key buyers: Did not know
Marketing Professional	Global 500	Chemicals	Brand and/or product awareness: Extremely Important Speaking opportunities: Important Generating qualified sales leads: Extremely Important Creating connections with key individuals and decision makers: Extremely Important Strengthening loyalty with key buyers: Extremely Important
IT Professional	Medium Enterprise	Computer Services	Brand and/or product awareness: Very Important Speaking opportunities: Unimportant Generating qualified sales leads: Did not know Creating connections with key individuals and decision makers: Important Strengthening loyalty with key buyers: Important

TechValidate Research on HIMSS

Importance of Strengthening Loyalty with Key Buyers

About This Data