HIMSS Research Chart: 80% of Marketers find Market Intelligence Extremely Important or Very Important to their Marketing Strategy

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
IT Professional	Medium Enterprise	Computer Services	Market Intelligence / Data: Did not know Digital (Display, Native Advertising, Newsletters, Email, etc.): Did not know Video (HIMSS TV): Did not know Lead Generation: Did not know Account Based Marketing: Did not know Content Creation: Did not know Events: Did not know
Sales Professional	Fortune 500	Telecommunications Services	Market Intelligence / Data: Very Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Important Lead Generation: Very Important Account Based Marketing: Very Important Content Creation: Did not know Events: Very Important
Marketing Manager	Small Business	Professional Services	Market Intelligence / Data: Unimportant Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Important Lead Generation: Very Important Account Based Marketing: Very Important Content Creation: Important Events: Important
Marketing Professional	Large Enterprise	Industrial Manufacturing	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Extremely Important Video (HIMSS TV): Did not know Lead Generation: Extremely Important Account Based Marketing: Extremely Important Content Creation: Very Important Events: Extremely Important
Marketing Professional	Medium Enterprise	Healthcare	Market Intelligence / Data: Very Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important Video (HIMSS TV): Did not know Lead Generation: Extremely Important Account Based Marketing: Did not know Content Creation: Extremely Important Events: Very Important
Marketing Professional	S&P 500	Computer Software	Market Intelligence / Data: Very Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important Video (HIMSS TV): Important Lead Generation: Extremely Important Account Based Marketing: Extremely Important Content Creation: Extremely Important Events: Important
Sales Professional	Fortune 500	Telecommunications Services	Market Intelligence / Data: Very Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important Video (HIMSS TV): Very Important Lead Generation: Extremely Important Account Based Marketing: Very Important Content Creation: Extremely Important Events: Extremely Important
Operations Professional	Large Enterprise	Computer Software	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Very Important Lead Generation: Unimportant Account Based Marketing: Extremely Important Content Creation: Extremely Important Events: Important
Sales Professional	Global 500	Computer Services	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Unimportant Lead Generation: Very Important Account Based Marketing: Very Important Content Creation: Did not know Events: Very Important
Marketing Manager	Small Business	Computer Services	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Extremely Important Video (HIMSS TV): Extremely Important Lead Generation: Extremely Important Account Based Marketing: Did not know Content Creation: Did not know Events: Did not know

TechValidate Research on HIMSS

80% of Marketers find Market Intelligence Extremely Important or Very Important to their Marketing Strategy

About This Data