HIMSS Research Chart: Lead Generation, Events and Market Intelligence are Top Priorities for Marketers

	Extremely Important	Very Important	Important	Unimportant
Lead Generation	62%	30%	6%	2%
Events	46%	33%	19%	2%
Market Intelligence / Data	41%	39%	18%	2%

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Other	Educational Institution	Educational Institution	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Unimportant Lead Generation: Extremely Important Account Based Marketing: Unimportant Content Creation: Unimportant Events: Extremely Important
Marketing Professional	Medium Enterprise	Healthcare	Market Intelligence / Data: Very Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important Video (HIMSS TV): Did not know Lead Generation: Extremely Important Account Based Marketing: Did not know Content Creation: Extremely Important Events: Very Important
Marketing Manager	S&P 500	Computer Software	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Did not know Lead Generation: Extremely Important Account Based Marketing: Extremely Important Content Creation: Extremely Important Events: Extremely Important
Vice President of Marketing	Small Business	Healthcare	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Unimportant Lead Generation: Extremely Important Account Based Marketing: Very Important Content Creation: Unimportant Events: Very Important
Marketing Manager	Small Business	Computer Services	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Unimportant Video (HIMSS TV): Unimportant Lead Generation: Extremely Important Account Based Marketing: Very Important Content Creation: Very Important Events: Extremely Important
Director of Marketing	Large Enterprise	Computer Software	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Extremely Important Video (HIMSS TV): Important Lead Generation: Extremely Important Account Based Marketing: Very Important Content Creation: Important Events: Extremely Important
Director of Marketing	Large Enterprise	Computer Software	Market Intelligence / Data: Very Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important Video (HIMSS TV): Important Lead Generation: Extremely Important Account Based Marketing: Important Content Creation: Extremely Important Events: Extremely Important
Marketing Manager	Global 500	Computer Services	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important Video (HIMSS TV): Important Lead Generation: Very Important Account Based Marketing: Very Important Content Creation: Important Events: Very Important
Marketing Professional	S&P 500	Professional Services	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Extremely Important Video (HIMSS TV): Extremely Important Lead Generation: Extremely Important Account Based Marketing: Extremely Important Content Creation: Extremely Important Events: Extremely Important
Sales Professional	Large Enterprise	Computer Software	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Important Lead Generation: Very Important Account Based Marketing: Very Important Content Creation: Important Events: Extremely Important

TechValidate Research on HIMSS

Lead Generation, Events and Market Intelligence are Top Priorities for Marketers

About This Data