HIMSS Customer Research
TOP LEAD GENERATION CHALLENGES
What are the challenges you face (or would have faced) conducting your own LEAD GENERATION campaign(s)?
Inability to reach buyers and influencers in target audience |
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Inability to generate qualified leads |
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Lack of value and quality with external lists |
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Inability to implement intent-based targeting |
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Inability to nurture leads through the buyer’s journey |
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Lack of internal resources / bandwidth |
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