TechValidate Research on HIMSS


HIMSS Customer Research

TOP LEAD GENERATION CHALLENGES

What are the challenges you face (or would have faced) conducting your own LEAD GENERATION campaign(s)?

Inability to reach buyers and influencers in target audience
62%
Inability to generate qualified leads
57%
Lack of value and quality with external lists
49%
Inability to implement intent-based targeting
24%
Inability to nurture leads through the buyer’s journey
24%
Lack of internal resources / bandwidth
24%




About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details


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