HIMSS Research Chart: TOP SELECTION CRITERIA WHEN PARTNERING WITH HIMSS FOR LEAD GENERATION

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Respondent Details

Access to audience including key industry prospects	68%
Exceptional reach to target audience	68%
Reach of new customers & markets	41%
Alignment with trusted brands and segment leadership	32%

	Company Size	Industry	Response
Chief Executive Officer (CEO) / President	Small Business	Healthcare	Exceptional reach to target audience Access to audience including key industry prospects
Communications Director	Medium Enterprise	Healthcare	Exceptional reach to target audience Access to audience including key industry prospects
Marketing Manager	S&P 500	Computer Software	Reach of new customers & markets Access to audience including key industry prospects
Director of Marketing	Global 500	Computer Services	Exceptional reach to target audience Access to audience including key industry prospects
Marketing Manager	Medium Enterprise	Healthcare	Exceptional reach to target audience Reach of new customers & markets Alignment with trusted brands and segment leadership
Marketing Professional	Global 500	Chemicals	Reach of new customers & markets
Sales Professional	S&P 500	Computer Software	Exceptional reach to target audience Reach of new customers & markets Access to audience including key industry prospects
Marketing Manager	Medium Enterprise	Computer Services	Exceptional reach to target audience Reach of new customers & markets
Chief Operating Officer (COO) / Vice President of Operations	Medium Enterprise	Computer Software	Exceptional reach to target audience Alignment with trusted brands and segment leadership
Marketing Manager	Small Business	Computer Services	Exceptional reach to target audience Quality of resources and client service

TechValidate Research on HIMSS

TOP SELECTION CRITERIA WHEN PARTNERING WITH HIMSS FOR LEAD GENERATION

About This Data