HIMSS Research Chart: Top Benefits Realized from Digital Events

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Respondent Details

Increased brand and/or product awareness	67%
Created personal connections with key individuals and decision makers	52%
Generation of qualified leads	38%
Strengthened loyalty with key buyers	29%

	Company Size	Industry	Response
Marketing Manager	Medium Enterprise	Computer Software	Generation of qualified leads Close of business and sales lift Created personal connections with key individuals and decision makers
Vice President of Sales	Medium Enterprise	Telecommunications Equipment	Generation of qualified leads Created personal connections with key individuals and decision makers
IT Professional	Medium Enterprise	Healthcare	Increased brand and/or product awareness
IT Professional	Medium Enterprise	Computer Services	Created personal connections with key individuals and decision makers
Other	Global 500	Healthcare	Improved cost efficiency; Less strain on staff to produce event(s)
Operations Professional	Global 500	Professional Services	Generation of qualified leads Increased brand and/or product awareness
Sales Professional	Fortune 500	Telecommunications Services	Increased brand and/or product awareness Created personal connections with key individuals and decision makers
Marketing Professional	Medium Enterprise	Professional Services	Generation of qualified leads Close of business and sales lift
Sales Manager	Global 500	Pharmaceuticals	Generation of qualified leads Close of business and sales lift Increased brand and/or product awareness Created personal connections with key individuals and decision makers
Director of Marketing	Large Enterprise	Computer Software	Strengthened loyalty with key buyers Improved cost efficiency; Less strain on staff to produce event(s)

TechValidate Research on HIMSS

Top Benefits Realized from Digital Events

About This Data