HIMSS Research Chart: Top 6 Purchasing Drivers for Partnering with HIMSS

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Director of Marketing	Medium Enterprise	Computer Services	Brand and/or product awareness Thought leadership / Industry education Generating qualified leads
Marketing Manager	Medium Enterprise	Computer Software	Thought leadership / Industry education Generating qualified leads Strengthening connections with key decision makers and targeted influencers Increasing engagement with current customers
Marketing Manager	Small Business	Computer Services	Brand and/or product awareness Thought leadership / Industry education Ability to target growth accounts / opportunities Generating qualified leads
Marketing Manager	Medium Enterprise	Computer Software	Brand and/or product awareness Thought leadership / Industry education Driving qualified traffic to a digital destination Ability to target growth accounts / opportunities Generating qualified leads Strengthening connections with key decision makers and targeted influencers Event promotion
Marketing Professional	Medium Enterprise	Healthcare	Brand and/or product awareness Generating qualified leads Event promotion
Chief Operating Officer (COO) / Vice President of Operations	Small Business	Computer Services	Brand and/or product awareness Ability to target growth accounts / opportunities Generating qualified leads Increasing engagement with current customers
Other	Global 500	Professional Services	Brand and/or product awareness Thought leadership / Industry education Increasing engagement with current customers
IT Professional	Medium Enterprise	Computer Services	Brand and/or product awareness Thought leadership / Industry education
Sales Professional	Fortune 500	Telecommunications Services	Brand and/or product awareness Thought leadership / Industry education Generating qualified leads Event promotion
Marketing Manager	Medium Enterprise	Telecommunications Services	Brand and/or product awareness Thought leadership / Industry education Driving qualified traffic to a digital destination Ability to target growth accounts / opportunities Strengthening connections with key decision makers and targeted influencers Creating high-value content that is attractive to your target audience Increasing engagement with current customers

Brand and/or product awareness	64%
Thought leadership / Industry education	64%
Generating qualified leads	61%
Ability to target growth accounts / opportunities	38%
Increasing engagement with current customers	34%
Strengthening connections with key decision makers and targeted influencers	34%

TechValidate Research on HIMSS

Top 6 Purchasing Drivers for Partnering with HIMSS

About This Data