Statements from the following verified business professionals were used to create this chart:
Title |
Company Size |
Industry |
Response |
|
Marketing Manager |
Global 500 |
Computer Services |
- Market Intelligence / Data: Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important
- Video (HIMSS TV): Important
- Lead Generation: Very Important
- Account Based Marketing: Very Important
- Content Creation: Important
- Events: Very Important
|
|
Marketing Professional |
Educational Institution |
Educational Institution |
- Market Intelligence / Data: Very Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important
- Lead Generation: Extremely Important
|
|
Director of Marketing |
Medium Enterprise |
Computer Software |
- Market Intelligence / Data: Very Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Important
- Video (HIMSS TV): Unimportant
- Lead Generation: Very Important
- Account Based Marketing: Very Important
- Content Creation: Important
- Events: Important
|
|
Director of Marketing |
Small Business |
Security Products & Services |
- Market Intelligence / Data: Very Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important
- Video (HIMSS TV): Very Important
- Lead Generation: Very Important
- Account Based Marketing: Very Important
- Content Creation: Very Important
- Events: Very Important
|
|
Marketing Manager |
S&P 500 |
Computer Software |
- Market Intelligence / Data: Extremely Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Important
- Video (HIMSS TV): Did not know
- Lead Generation: Extremely Important
- Account Based Marketing: Extremely Important
- Content Creation: Extremely Important
- Events: Extremely Important
|
|
Marketing Professional |
Medium Enterprise |
Healthcare |
- Market Intelligence / Data: Very Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important
- Video (HIMSS TV): Did not know
- Lead Generation: Extremely Important
- Account Based Marketing: Did not know
- Content Creation: Extremely Important
- Events: Very Important
|
|
Marketing Professional |
S&P 500 |
Computer Software |
- Market Intelligence / Data: Very Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important
- Video (HIMSS TV): Important
- Lead Generation: Extremely Important
- Account Based Marketing: Extremely Important
- Content Creation: Extremely Important
- Events: Important
|
|
Other |
Global 500 |
Computer Services |
- Market Intelligence / Data: Extremely Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Extremely Important
- Video (HIMSS TV): Did not know
- Lead Generation: Extremely Important
- Account Based Marketing: Did not know
- Content Creation: Did not know
- Events: Extremely Important
|
|
Sales Professional |
Medium Enterprise |
Professional Services |
- Market Intelligence / Data: Very Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important
- Video (HIMSS TV): Important
- Lead Generation: Extremely Important
- Account Based Marketing: Extremely Important
- Content Creation: Very Important
- Events: Extremely Important
|
|
Director of Marketing |
Large Enterprise |
Computer Software |
- Market Intelligence / Data: Very Important
- Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important
- Video (HIMSS TV): Important
- Lead Generation: Extremely Important
- Account Based Marketing: Important
- Content Creation: Extremely Important
- Events: Extremely Important
|