HIMSS Research Chart: TOP 5 REASONS WHY COMPANIES PARTNER WITH HIMSS FOR LEAD GENERATION

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details

Generating qualified top-of-funnel leads	68%
Thought leadership / Industry education	59%
Strengthening connections with key decision-makers and targeted influencers	51%
Ability to target growth accounts/opportunities	49%
Increasing engagement with current customers	38%

	Company Size	Industry	Response
Sales Professional	Global 500	Chemicals	Ability to target growth accounts/opportunities Increasing engagement with current customers
Operations Professional	Small Business	Computer Software	Ability to target growth accounts/opportunities Strengthening connections with key decision-makers and targeted influencers Increasing engagement with current customers
Communications Director	Medium Enterprise	Healthcare	Strengthening connections with key decision-makers and targeted influencers
Marketing Professional	Global 500	Pharmaceuticals	Generating qualified top-of-funnel leads Ability to target growth accounts/opportunities Strengthening connections with key decision-makers and targeted influencers
Business Director	Global 500	Healthcare	Ability to target growth accounts/opportunities Increasing engagement with current customers Thought leadership / Industry education
Marketing Manager	Small Business	Computer Services	Generating qualified top-of-funnel leads Thought leadership / Industry education
Marketing Professional	Medium Enterprise	Computer Software	Generating qualified top-of-funnel leads Thought leadership / Industry education
Marketing Manager	Global 500	Chemicals	Ability to target growth accounts/opportunities Thought leadership / Industry education
Director of Marketing	Medium Enterprise	Telecommunications Services	Strengthening connections with key decision-makers and targeted influencers Thought leadership / Industry education
Marketing Professional	Small Business	Computer Software	Generating qualified top-of-funnel leads Lead nurturing after the first download/engagement Increasing engagement with current customers Thought leadership / Industry education

TechValidate Research on HIMSS

TOP 5 REASONS WHY COMPANIES PARTNER WITH HIMSS FOR LEAD GENERATION

About This Data