HIMSS Customer Research
Generating Leads, Creating Connections, and Strengthening Loyalty are Top Drivers for Sponsoring a HIMSS Event
Please rate the following benefits from events in order of importance:
| Extremely Important | Very Important | Important | Unimportant | |
|---|---|---|---|---|
| Brand and/or product awareness |
37% |
40% |
23% |
0% |
| Speaking opportunities |
23% |
50% |
17% |
10% |
| Generating qualified sales leads |
63% |
19% |
11% |
7% |
| Creating connections with key individuals and decision makers |
50% |
33% |
17% |
0% |
| Strengthening loyalty with key buyers |
46% |
25% |
25% |
4% |
