HIMSS Research Chart: HIMSS21 Global Conference Digital ROI Metrics

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Respondent Details

Increased brand and/or product awareness	72%
Created personal connections with key individuals and decision makers	50%
Generation of qualified leads	44%
Strengthened loyalty with key buyers	22%
Close of business and sales lift	17%

	Company Size	Industry	Response
Director of Sales	Fortune 500	Retail	Increased brand and/or product awareness Created personal connections with key individuals and decision makers Strengthened loyalty with key buyers
Sales Professional	S&P 500	Computer Software	Increased brand and/or product awareness Created personal connections with key individuals and decision makers Strengthened loyalty with key buyers
Marketing Professional	Medium Enterprise	Professional Services	Generation of qualified leads Close of business and sales lift
Marketing Manager	Small Business	Computer Services	Close of business and sales lift Created personal connections with key individuals and decision makers
Operations Professional	Global 500	Professional Services	Generation of qualified leads Increased brand and/or product awareness
Vice President of Sales	Medium Enterprise	Telecommunications Equipment	Generation of qualified leads Created personal connections with key individuals and decision makers
Director of Marketing	Large Enterprise	Computer Software	Strengthened loyalty with key buyers Improved cost efficiency; Less strain on staff to produce event(s)
Marketing Professional	Global 500	Chemicals	Increased brand and/or product awareness
Marketing Professional	Large Enterprise	Computer Software	Generation of qualified leads Increased brand and/or product awareness
Marketing Manager	Large Enterprise	Healthcare	Increased brand and/or product awareness Created personal connections with key individuals and decision makers

TechValidate Research on HIMSS

HIMSS21 Global Conference Digital ROI Metrics

About This Data