HIMSS Medium Enterprise Computer Software Company Grows its Qualified Leads with Content Syndication

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HIMSS Case Study

Medium Enterprise Computer Software Company Grows its Qualified Leads with Content Syndication

Introduction

This case study of a medium enterprise computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Thought leadership / Industry education
- Driving qualified traffic to a digital destination
- Generating qualified leads
- Creating high-value content that is attractive to your target audience
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Content Syndication

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Seen growth of qualified leads in our database

TechValidate Research on HIMSS

Medium Enterprise Computer Software Company Grows its Qualified Leads with Content Syndication

Introduction

Challenges

Use Case

Results

Company Profile

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