TechValidate Research on HIMSS

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HIMSS Case Study

Fortune 500 Telecommunications Services Company Increases Sales with Webinars

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Generating qualified leads
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Reach of new customers & markets
    • The quality of resources and client service

Use Case

The type(s) of campaigns executed with HIMSS by the surveyed company include:

  • Their go-to-market strategy with HIMSS included:
    • Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Seen growth of qualified leads in our database
    • Increased Sales

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Fortune 500

Industry:
Telecommunications Services

Source: TechValidate survey of a Sales Professional at a Fortune 500 Telecommunications Services Company
Validated
  Published: Jun. 25, 2021   TVID: 1B0-AF9-46A




About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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