TechValidate Research on HIMSS

HIMSS Case Study

Salesforce Strengthens Loyalty with Key Buyers and Creates Personal Connections with Key Decision Makers


This case study of Salesforce is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“HIMSS has allowed us to solidify connections with key influencers/buyers in the vertical.”


The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • The ability to target growth accounts / opportunities
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Market, subject matter, and data expertise
    • High quality content creation
    • Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Events


The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
    • Created personal connections with key individuals and decision makers
    • Strengthened loyalty with key buyers
    • Increased traffic to website

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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