TechValidate Research on HIMSS

HIMSS Case Study

Fortune 500 Telecommunications Services Company Increases Digital Engagement and Sales with Market Intelligence & Newsletters


This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Market Intelligence is very important to our overall marketing strategy and execution.”


The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The quality of resources and client service

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Newsletters


The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased digital engagement i.e., video views, page views, etc.
    • Increased Sales

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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