TechValidate Research on HIMSS

HIMSS Case Study

Medium Enterprise Computer Services Company Uses Omnichannel Approach to Increase Awareness, Engagement and Qualified Leads


This case study of a medium enterprise computer services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.


The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Generating qualified leads
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets

Use Case

*The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Digital Display Banners
  • Cobranded Email (SmartMail)
  • Newsletters
  • Lead Generation: Content Syndication
  • Lead Generation: Webinar(s)
  • Account Based Marketing
  • Events


The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Seen growth of qualified leads in our database

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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