HIMSS Iland Increased Awareness, Digital Engagement and Qualified Leads with their Webinar Program

TechValidate Customer Research Library / HIMSS / Case Studies /

HIMSS Case Study

Iland Increased Awareness, Digital Engagement and Qualified Leads with their Webinar Program

Introduction

This case study of iland is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“I loved working with the HIMSS team. They communicated clearly providing all of the necessary information to ensure our webinar launched without a hitch.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Driving qualified traffic to a digital destination
- Generating qualified leads
- Event promotion
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
- Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, pageviews, etc.
- Seen growth of qualified leads in our database

TechValidate Research on HIMSS

Iland Increased Awareness, Digital Engagement and Qualified Leads with their Webinar Program

Introduction

Challenges

Use Case

Results

Company Profile

About This Data