Demandbase Customer Research
Top Drivers for Buying Demandbase
Why did your organization select Demandbase?
| Data + Intent |
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| Targeting methodology (people + intent + IP) |
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| Advertising DSP |
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| Prior experience |
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| Other |
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Demandbase Customer Research
Please rate the following improvements with accounts involved in Demandbase Advertising campaigns.
200%+
100%+
75-99%
50-74%
25-49%
10-24%
Up to 10%
| Increased pipeline |
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| Increased revenue |
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| Increased average deal size (ASP) |
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| Improved win rate |
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| Increased account engagement |
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| Increased accounts visiting your website |
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| Improved advertising efficiency |
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| Reduced customer churn |
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Demandbase Customer Research
The top 5 challenges customers experience before implementing Demandbase Advertising are:
| Inefficient targeting in other channels |
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| Difficulty tying campaign performance to business objectives |
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| The lack of B2B-specific performance on other channels |
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| Non-transparent performance |
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| Poor performing campaigns with Demandbase competitors |
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Demandbase Customer Research
The top 5 quantifiable benefits organizations realize after deploying Demandbase are:
| Increased target account engagement |
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| Improved efficiency/productivity in marketing |
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| Increased accounts visiting your website |
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| Improved efficiency/productivity in sales |
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| Increased pipeline |
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Demandbase Customer Research
The top 5 unquantifiable benefits organizations realize after deploying Demandbase are:
| Time savings on manual tasks like account list creation |
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| Better sales and marketing alignment |
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| Improved sales team confidence |
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| Cleaner, more trustworthy data |
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| Improved marketing team morale |
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Demandbase Customer Research
The top 5 reasons customers buy Demandbase are:
| Drive awareness for target account lists through account-based advertising. |
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| Increase pipeline and revenue from target accounts. |
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| Increase alignment between Sales & Marketing via unified account-based insights. |
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| Help salespeople prospect and close business faster. |
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| Scale your account-based programs with automation across martech and revtech channels. |
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Demandbase Customer Research
The top 5 challenges customers experience before implementing Demandbase are:
| We couldn’t identify where buyers were in the account journey |
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| Marketing struggled to identify the right channels to drive pipeline. |
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| Teams spent too much time prospecting with the wrong accounts. |
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| Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals. |
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| We couldn’t measure the impact of our marketing campaigns effectively. |
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