Demandbase Research Chart: Top Drivers for Buying Demandbase

About This Data

This data was sourced directly from verified users of Demandbase by TechValidate.

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Respondent Details

Targeting methodology (people + intent + IP)	94%
Self-service approach to advertising	48%
Available features	40%
Reachability	37%
Ease of use	35%

	Company Size	Industry	Response
Marketing Manager	Medium Enterprise	Electronics	Targeting methodology (people + intent + IP) The assistance that comes with the Advertising Campaign Strategist (ACS) Reachability Innovation/future direction
Marketing Director	Medium Enterprise	Computer Services	Targeting methodology (people + intent + IP) Self-service approach to advertising Ease of use Value for the price
Digital Media Specialist	Medium Enterprise	Marketing & Advertising	Targeting methodology (people + intent + IP) Self-service approach to advertising
Marketing Manager	Large Enterprise	Computer Software	Targeting methodology (people + intent + IP) Self-service approach to advertising The assistance that comes with the Advertising Campaign Strategist (ACS) Value for the price
Marketing Director	Medium Enterprise	Educational Institution	Targeting methodology (people + intent + IP) Reachability Innovation/future direction Available features
VP/SVP - Marketing	Small Business	Professional Services	Targeting methodology (people + intent + IP)
Marketing Professional	Medium Enterprise	Consumer Services	Targeting methodology (people + intent + IP) The assistance that comes with the Advertising Campaign Strategist (ACS) Reachability
Marketing Manager	Medium Enterprise	Computer Software	Targeting methodology (people + intent + IP)
Marketing Director	Large Enterprise	Professional Services	Targeting methodology (people + intent + IP) Self-service approach to advertising
Marketing Professional	Medium Enterprise	Computer Software	Targeting methodology (people + intent + IP) Self-service approach to advertising Reachability Ease of use Available features

TechValidate Research on Demandbase

Top Drivers for Buying Demandbase

About This Data