Demandbase Research Chart: Challenges Before Demandbase

About This Data

This data was sourced directly from verified users of Demandbase by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Sales VP	Small Business	Computer Software	Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals. Teams spent too much time prospecting with the wrong accounts. Sellers spent too much time hunting for opportunities when pipeline was lean.
Demand Generation Director	Medium Enterprise	Government	Marketing struggled to identify the right channels to drive pipeline. We couldn’t identify where buyers were in the account journey Marketing was not attracting the right audience in the awareness stage.
Marketing Manager	Medium Enterprise	Security Products & Services	Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals.
Marketing Director	Medium Enterprise	Computer Software	Teams spent too much time prospecting with the wrong accounts. Marketing struggled to identify the right channels to drive pipeline.
Demand Generation Manager	Medium Enterprise	Government	Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals. We couldn’t identify where buyers were in the account journey We couldn’t measure the impact of our marketing campaigns effectively.
Marketing Manager	S&P 500	Computer Software	Teams spent too much time prospecting with the wrong accounts. Managers couldn’t consistently measure revenue, pipeline velocity, and growth. Marketing struggled to identify the right channels to drive pipeline. We couldn’t identify where buyers were in the account journey We couldn’t measure the impact of our marketing campaigns effectively.
Demand Generation Director	Medium Enterprise	Computer Software	Teams spent too much time prospecting with the wrong accounts. Sellers spent too much time hunting for opportunities when pipeline was lean. Marketing struggled to identify the right channels to drive pipeline. Account managers were losing out on upsell/renewal opportunities.
Marketing Manager	Medium Enterprise	Industrial Manufacturing	Marketing struggled to identify the right channels to drive pipeline. Marketing was not attracting the right audience in the awareness stage.
Marketing Director	Medium Enterprise	Professional Services	Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals. We were unable to find reliable account and contact information. Marketing struggled to identify the right channels to drive pipeline.
Marketing Manager	Small Business	Computer Software	Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals. Teams spent too much time prospecting with the wrong accounts. Sellers spent too much time hunting for opportunities when pipeline was lean. We couldn’t measure the impact of our marketing campaigns effectively.

We couldn’t identify where buyers were in the account journey	60%
Marketing struggled to identify the right channels to drive pipeline.	48%
Teams spent too much time prospecting with the wrong accounts.	48%
Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals.	44%
We couldn’t measure the impact of our marketing campaigns effectively.	43%

TechValidate Research on Demandbase

Challenges Before Demandbase

About This Data