Demandbase Research Chart: Challenges Before Demandbase

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Respondent Details

Inefficient targeting in other channels	73%
Difficulty tying campaign performance to business objectives	45%
Non-transparent performance	18%
Other	9%

	Company Size	Industry	Response
Marketing Professional	Large Enterprise	Computer Software	Difficulty tying campaign performance to business objectives
Marketing Professional	Medium Enterprise	Financial Services	Difficulty tying campaign performance to business objectives
Marketing Professional	Medium Enterprise	Financial Services	Inefficient targeting in other channels Non-transparent performance
Marketing Professional	Medium Enterprise	Computer Software	Inefficient targeting in other channels
Marketing Professional	Large Enterprise	Computer Hardware	Inefficient targeting in other channels Non-transparent performance Difficulty tying campaign performance to business objectives
Marketing Professional	Small Business	Financial Services	Inefficient targeting in other channels
Marketing Professional	Large Enterprise	Computer Software	Inefficient targeting in other channels Difficulty tying campaign performance to business objectives
Executive	Medium Enterprise	Security Products & Services	Difficulty tying campaign performance to business objectives
Marketing Professional	Medium Enterprise	Computer Software	Difficulty tying campaign performance to business objectives
Marketing Professional	Large Enterprise	Media & Entertainment	Inefficient targeting in other channels Difficulty tying campaign performance to business objectives

TechValidate Research on Demandbase

Challenges Before Demandbase

About This Data