Demandbase Research Chart: Challenges Before Demandbase

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Respondent Details

Inefficient targeting in other channels	61%
Difficulty tying campaign performance to business objectives	50%
The lack of B2B-specific performance on other channels	31%
Non-transparent performance	27%
Poor performing campaigns with Demandbase competitors	13%

	Company Size	Industry	Response
Marketing Manager	Global 500	Telecommunications Services	Inefficient targeting in other channels Poor performing campaigns with Demandbase competitors Difficulty tying campaign performance to business objectives
VP/SVP - Marketing	Small Business	Professional Services	Inefficient targeting in other channels Poor performing campaigns with Demandbase competitors
Marketing Professional	Global 500	Food	Inefficient targeting in other channels
Marketing Manager	Medium Enterprise	Computer Services	The lack of B2B-specific performance on other channels
Marketing Director	Medium Enterprise	Computer Services	Inefficient targeting in other channels Difficulty tying campaign performance to business objectives
Marketing Professional	Medium Enterprise	Computer Software	Difficulty tying campaign performance to business objectives
Marketing Professional	Medium Enterprise	Computer Software	Inefficient targeting in other channels
Marketing Professional	Medium Enterprise	Computer Software	Poor performing campaigns with Demandbase competitors
Experiential Marketing Specialist	Medium Enterprise	Security Products & Services	Inefficient targeting in other channels Poor performing campaigns with Demandbase competitors The lack of B2B-specific performance on other channels
Other	Large Enterprise	Aerospace & Defense	Inefficient targeting in other channels Difficulty tying campaign performance to business objectives

TechValidate Research on Demandbase

Challenges Before Demandbase

About This Data