Demandbase Research Chart: Demandbase Advertising Performance

About This Data

This data was sourced directly from verified users of Demandbase by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Marketing Director	S&P 500	Healthcare	Increased pipeline: Did not know Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: Did not know Increased accounts visiting your website: Up to 10% Improved advertising efficiency: Up to 10% Reduced customer churn: Did not know
Marketing Manager	Small Business	Computer Software	Increased pipeline: 10-24% Increased revenue: Up to 10% Increased average deal size (ASP): 10-24% Improved win rate: Up to 10% Increased account engagement: 10-24% Increased accounts visiting your website: 50-74% Improved advertising efficiency: 25-49% Reduced customer churn: Did not know
Marketing Director	Medium Enterprise	Engineering	Increased pipeline: Up to 10% Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: Did not know Increased accounts visiting your website: Up to 10% Improved advertising efficiency: Did not know Reduced customer churn: Did not know
Other	Small Business	Marketing & Advertising	Increased pipeline: 200%+ Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: 50-74% Increased accounts visiting your website: 50-74% Improved advertising efficiency: 100%+ Reduced customer churn: Did not know
Marketing Manager	Large Enterprise	Computer Software	Increased pipeline: 25-49% Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: 25-49% Increased accounts visiting your website: 25-49% Improved advertising efficiency: 100%+ Reduced customer churn: Did not know
Marketing Manager	Small Business	Computer Software	Increased pipeline: Did not know Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: 100%+ Increased accounts visiting your website: 50-74% Improved advertising efficiency: 50-74% Reduced customer churn: Did not know
Marketing Professional	Medium Enterprise	Consumer Services	Increased pipeline: 100%+ Increased revenue: 100%+ Increased average deal size (ASP): 100%+ Improved win rate: 100%+ Increased account engagement: 100%+ Increased accounts visiting your website: 100%+ Improved advertising efficiency: 100%+ Reduced customer churn: 50-74%
Other	Medium Enterprise	Professional Services	Increased pipeline: Did not know Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: Did not know Increased accounts visiting your website: Did not know Improved advertising efficiency: Did not know Reduced customer churn: Did not know
Marketing Manager	Large Enterprise	Service Provider	Increased pipeline: Up to 10% Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: 10-24% Increased accounts visiting your website: 10-24% Improved advertising efficiency: 10-24% Reduced customer churn: Did not know
Marketing Director	Medium Enterprise	Computer Software	Increased pipeline: Up to 10% Increased revenue: Did not know Increased average deal size (ASP): Did not know Improved win rate: Did not know Increased account engagement: Up to 10% Increased accounts visiting your website: 10-24% Improved advertising efficiency: Did not know Reduced customer churn: Did not know

Increased pipeline
Increased revenue
Increased average deal size (ASP)
Improved win rate
Increased account engagement
Increased accounts visiting your website
Improved advertising efficiency
Reduced customer churn

TechValidate Research on Demandbase

Demandbase Advertising Performance

About This Data