Demandbase Research Chart: Benefits of Using Demandbase

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This data was sourced directly from verified users of Demandbase by TechValidate.

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Respondent Details

Increased target account engagement	62%
Improved efficiency/productivity in marketing	57%
Increased accounts visiting your website	48%
Improved efficiency/productivity in sales	36%
Increased pipeline	33%

	Company Size	Industry	Response
Demand Generation Manager	Large Enterprise	Consumer Products	Increased pipeline Reduced time to close deals Improved win rate Improved ROI
Other	Medium Enterprise	Financial Services	Increased pipeline Improved win rate Improved ROI Increased customer retention
Marketing Director	Small Business	Computer Software	Reduced spend on other marketing or sales tech
Marketing Manager	Global 500	Computer Services	Increased target account engagement Increased accounts visiting your website
Marketing Manager	Medium Enterprise	Security Products & Services	Increased revenue Reduced time to close deals Improved ROI Improved efficiency/productivity in marketing Increased customer lifetime value
Marketing Manager	S&P 500	Computer Software	Increased target account engagement Improved efficiency/productivity in marketing
Marketing Manager	Small Business	Computer Software	Increased pipeline Improved efficiency/productivity in sales
Marketing Director	Small Business	Computer Software	Increased pipeline Increased target account engagement Increased accounts visiting your website Improved efficiency/productivity in marketing Improved efficiency/productivity in sales Increased customer lifetime value Increased customer retention
Marketing Manager	Small Business	Healthcare	Increased target account engagement Improved ROI Increased customer lifetime value
Marketing Manager	Large Enterprise	Telecommunications Services	Improved efficiency/productivity in sales

TechValidate Research on Demandbase

Benefits of Using Demandbase

About This Data