Original Research on Demandbase

Demandbase Customer Statistic

Benefits of Demandbase

91% of surveyed organizations say that account engagement has increased by at least 10% with Demandbase.

91%

Demandbase Customer Statistic

100% of surveyed organizations say that Demandbase is a leader in Account Intelligence

100%

Demandbase Customer Research

Why did your organization select Demandbase?

Data + Intent	73%
Targeting methodology (people + intent + IP)	45%
Advertising DSP	18%
Prior experience	18%
Other	18%

Demandbase Customer Research

The top 5 challenges customers experience before implementing Demandbase are:

We couldn’t identify where buyers were in the account journey	60%
Marketing struggled to identify the right channels to drive pipeline.	48%
Teams spent too much time prospecting with the wrong accounts.	48%
Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals.	44%
We couldn’t measure the impact of our marketing campaigns effectively.	43%