Demandbase Customer Research
Challenges Before Demandbase
The top 5 challenges customers experience before implementing Demandbase are:
| We couldn’t identify where buyers were in the account journey |
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| Marketing struggled to identify the right channels to drive pipeline. |
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| Teams spent too much time prospecting with the wrong accounts. |
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| Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals. |
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| We couldn’t measure the impact of our marketing campaigns effectively. |
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