TechValidate Research on Demandbase

These pages present data that TechValidate has sourced via direct research with verified customers and users of Demandbase. TechValidate stands behind the authenticity of all published data. Learn more »



174 Customers Surveyed

1,286 Data Points Collected

65 Published TechFacts

13 Published Charts



Selected Research Highlights


Demandbase Customer Statistic

Value of Demandbase

87% of surveyed organizations said Demandbase offers better value for the price than other vendors.

87%

Demandbase Customer Research

Challenges Before Demandbase

The top 5 challenges customers experience before implementing Demandbase Advertising are:

Inefficient targeting in other channels
61%
Difficulty tying campaign performance to business objectives
50%
The lack of B2B-specific performance on other channels
31%
Non-transparent performance
27%
Poor performing campaigns with Demandbase competitors
13%

Demandbase Customer Research

Challenges Before Demandbase

The top 5 challenges customers experience before implementing Demandbase are:

We couldn’t identify where buyers were in the account journey
60%
Marketing struggled to identify the right channels to drive pipeline.
48%
Teams spent too much time prospecting with the wrong accounts.
48%
Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals.
44%
We couldn’t measure the impact of our marketing campaigns effectively.
43%

Demandbase Customer Statistic

Benefits of Demandbase

84% of surveyed organizations say they have improved advertising efficiency by at least 10% with Demandbase.

84%


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