TechValidate Research on Demandbase

These pages present data that TechValidate has sourced via direct research with verified customers and users of Demandbase. TechValidate stands behind the authenticity of all published data. Learn more »



174 Customers Surveyed

1,286 Data Points Collected

65 Published TechFacts

13 Published Charts



Selected Research Highlights


Demandbase Customer Statistic

Benefits of Demandbase

91% of surveyed organizations say that account engagement has increased by at least 10% with Demandbase.

91%

Demandbase Customer Statistic

Value of Demandbase

100% of surveyed organizations say that Demandbase is a leader in Account Intelligence

100%

Demandbase Customer Research

Top Drivers for Buying Demandbase

Why did your organization select Demandbase?

Data + Intent
73%
Targeting methodology (people + intent + IP)
45%
Advertising DSP
18%
Prior experience
18%
Other
18%

Demandbase Customer Research

Challenges Before Demandbase

The top 5 challenges customers experience before implementing Demandbase are:

We couldn’t identify where buyers were in the account journey
60%
Marketing struggled to identify the right channels to drive pipeline.
48%
Teams spent too much time prospecting with the wrong accounts.
48%
Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals.
44%
We couldn’t measure the impact of our marketing campaigns effectively.
43%


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