Demandbase Customer Research
Top Drivers for Buying Demandbase
Why did your organization select Demandbase?
Data + Intent |
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Targeting methodology (people + intent + IP) |
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Advertising DSP |
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Prior experience |
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Other |
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174 Customers Surveyed
1,286 Data Points Collected
65 Published TechFacts
13 Published Charts
Demandbase Customer Research
The top 5 challenges customers experience before implementing Demandbase are:
We couldn’t identify where buyers were in the account journey |
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Marketing struggled to identify the right channels to drive pipeline. |
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Teams spent too much time prospecting with the wrong accounts. |
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Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals. |
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We couldn’t measure the impact of our marketing campaigns effectively. |
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