Pragmatic Institute Customer Statistic
After taking Pragmatic Institute training, 83% of the surveyed organizations said they gained a better understanding of product roles within their organizations.
Pragmatic Institute Customer Testimonial
Since completing training, our department has taken on a bigger role in understanding the market to better prepare for launches. This includes everything from understanding market problems to consumer needs and competitive behaviors.
— Mike D'Angelo, Product Specialist, D'Addario & Company, Inc.
Pragmatic Institute Customer Testimonial
Since taking this course, I have been working to implement some of the processes and techniques from Pragmatic Institute, and because the Pragmatic Institute Framework is supported by leadership, it is easier to get process improvements adopted. However, the organization as a whole has not yet fully adopted the Pragmatic Institute methodology.
— Mandy Cornwell, User Experience Manager, VMware, Inc.
Pragmatic Institute Customer Testimonial
Before I took Pragmatic Institute training, I didn’t have access to this kind of information. Training helped me improve my demand-generation efforts by leading with value propositions and sculpting messages that focus more on solving problems.
— Amber Calderon, Marketing Professional, Mitratech
Pragmatic Institute Customer Testimonial
First, Pragmatic Institute training taught me that my opinion, while interesting, is irrelevant. The market is what I am building product for, so that’s where I should be directing my efforts. Second, I learned that the answers that I seek are not in my office. I have to connect with my users and purchasers to find out what they want.
— Product Manager, Large Enterprise Computer Software Company
Pragmatic Institute Customer Testimonial
I have taken the lead in our organization to inject the market into our day-to-day operations. The most important value we gain from market visits or interacting with users and buyers is directional guidance because it validates or invalidates our perception of the market and the behaviors of our existing client base.
— Rosanne Bellavia, Product Marketing Manager, Hospitality 101, Inc.
Pragmatic Institute Customer Testimonial
Most people don’t know the things I learned in training. It’s scary and hard to believe, but sadly true. It’s important to make sure you always think about your customers because you can’t be positive everyone is.
— Clifford Andrew, Product Marketing Manager, Resolver Inc.
Pragmatic Institute Customer Testimonial
Since taking the training with Pragmatic Institute, I can more effectively contribute to my organization because I have a better understanding of how to develop messaging and deliver content that effectively contributes to the buyers journey.
— Product Marketing Manager, Large Enterprise Computer Software Company
Pragmatic Institute Customer Testimonial
We’ve developed several products using the Pragmatic Institute techniques, and we’ve enjoyed much higher success, although they are not as feature-heavy as before. We’ve learned how to determine which features are important and we spend our time on the features that have the largest impact with respect to solving market problems.
— Jonathan Harrell, Director of Product, TraceSecurity
Pragmatic Institute Customer Testimonial
Pragmatic Institute has provided a consistent, user-friendly methodology that has helped our team define roles and responsibilities across the organization, leading us to better collaborate and improve product commercialization.
— Loreen Brown, SVP, AmerisourceBergen Corporation