TechValidate Research on Mediaocean

129 Case Studies – Page 5 of 5


Mediaocean Case Study

Performics Inc.

Introduction

This case study of Performics Inc. is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Great product, the unique position for closed ecosystems is the future.”

Requirements

Media Channels:

  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)  

Solutions

Product(s):

  • Prisma for digital media management
  • Scope for closed ecosystems

Key benefits provided by Mediaocean :

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders) 

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Performics

Introduction

This case study of Performics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I easily generate reports and get relevant targeting using Scope.”

Requirements

Media Channels:

  • Digital display/video
  • Search
  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

  • Spectra for traditional media management
  • Aura for time and cost management
  • Media Finance for supply-chain auditing
  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)

Results

  • Mediaocean increased efficiency 75%+
  • Marketing KPI’s improved by 75%+

Mediaocean Case Study

Essence

Introduction

This case study of Essence is based on an October 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Makes campaign optimizations easier with easy trafficking and audience builiding”

Requirements

Media Channels:

  • Digital display/video
  • Search
  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders)

Results

  • Mediaocean increased efficiency 25-49%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Northern Lights Direct

Introduction

This case study of Northern Lights Direct is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

It’s a comprehensive product and software

Requirements

Media channels:

  • Linear TV
  • Radio/audio

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creative (Personalization of creative assets at scale and streamlined collaboration)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)   
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Product(s):

  • Spectra for traditional media management

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders)    

Results

  • Mediaocean increased efficiency less than 10%
  • Marketing KPI’s improved by less than 10%

Mediaocean Case Study

Healix

Introduction

This case study of Healix is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Obsessed with Prisma! It is an easy software to use, especially to create placements and send IOs.”

Requirements

Media Channels:

  • OOH/DOOH
  • Digital display/video
  • Search
  • Social
  • AdServing

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creative (Personalization of creative assets at scale and streamlined collaboration) 
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns) 
  • Measurement (Transparent and centralized measurement across campaigns)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Product(s):

  • Lumina for cross-media planning and reporting
  • Prisma for digital media management

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders)

Results

  • Mediaocean increased efficiency 25-49%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

ForwardPMX

Introduction

This case study of ForwardPMX is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Customer service is really helpful – the entire platform is user friendly and aids in the seamlessness of the overall media buying process.”

Requirements

Media Channels:

  • Connected TV
  • Digital display/video
  • Search
  • Social

Key Features:

  • Creative (Personalization of creative assets at scale and streamlined collaboration)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Product(s):

  • Prisma for digital media management

Key benefits provided by Mediaocean:

  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)

Results

  • Mediaocean increased efficiency 75%+
  • Marketing KPI’s improved by 75%+

Mediaocean Case Study

Hearts & Science Peru

Introduction

This case study of Hearts & Science Peru is based on an October 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Really great support team – excellent and fast responses.”

Requirements

Media Channels:

  • Linear TV

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creative (Personalization of creative assets at scale and streamlined collaboration) 
  • Measurement (Transparent and centralized measurement across campaigns)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Product(s):

  • Lumina for cross-media planning and reporting

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)  
  • Impactful (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

HHC Lewis

Introduction

This case study of HHC Lewis is based on an October 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very good software system. Reliable.”

Requirements

Media Channels:

  • Print
  • Digital display/video

Key Features:

  • Creative (Personalization of creative assets at scale and streamlined collaboration)  

Solutions

Product(s):

  • Spectra for traditional media management

Key benefits provided by Mediaocean:

  • Independent (No media ownership and neutral/open to provide transparency, controls, and auditability)      

Results

  • Mediaocean increased efficiency 75%+
  • Marketing KPI’s improved by 25-49%

Mediaocean Case Study

OMD Worldwide

Introduction

This case study of OMD Worldwide is based on an October 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Proven and Reliable”

Requirements

Media Channels:

  • Linear TV
  • Print
  • Radio/audio
  • OOH/DOOH

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Product(s):

  • Aura for time and cost management

Key benefits provided by Mediaocean:

  • Independent (Brand insights and media intelligence surfaced from multiple channels)
  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)   

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%



More Research on Mediaocean