TechValidate Research on Mediaocean


Mediaocean Case Study

Performics

Introduction

This case study of Performics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I easily generate reports and get relevant targeting using Scope.”

Requirements

Media Channels:

  • Digital display/video
  • Search
  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

  • Spectra for traditional media management
  • Aura for time and cost management
  • Media Finance for supply-chain auditing
  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)

Results

  • Mediaocean increased efficiency 75%+
  • Marketing KPI’s improved by 75%+




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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