Mediaocean Case Studies : Page 2

Mediaocean Case Study

Kinesso

Introduction

This case study of Kinesso is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Decline in ability to measure campaign effectiveness on tech platforms and open web
Talent retention / access to expertise

Solutions

Performance-driven paid media
First-party data mastery
Privacy

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

Apex Exchange

Introduction

This case study of Apex Exchange is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean’s products have been the most used resource for all of the advertising agencies I have worked for, including Horizon Media and Publicis Media.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Measurement & attribution capabilities

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“It keeps everything extremely organized and easy to track.”

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
Brand advertising
Creative testing & analysis

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
26-49% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

EssenceMediacom

Introduction

This case study of EssenceMediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Consumer ad avoidance / ad blindness

Solutions

Experimental / Innovation budgets
Automation
First-party data mastery

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

Publicis Groupe

Introduction

This case study of Publicis Groupe is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“This tool has helped me in my day-to-day since I started at Publicis.”

Challenges

Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Identity
Privacy
Creative testing & analysis

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

PGD

Introduction

This case study of PGD is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“We appreciate Mediaocean because of its friendly use.”

Challenges

Loss of access to third-party data

Solutions

Demand generation
Experimental / Innovation budgets
Measurement & attribution capabilities
Automation

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

EMC

Introduction

This case study of emc is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Loss of access to third-party data
Talent retention / access to expertise

Solutions

Brand advertising

Results

Up to 2 hours time savings each week using Mediaocean/Flashtalking
Over 200% improvement in brand awareness

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very easy to use, which makes it super convenient. And anything you may be confused about, you can reach out to customer service or use one of the help tools. I’m always able to do what I need to in a short amount of time.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Decline in ability to measure campaign effectiveness on tech platforms and open web
Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
Experimental / Innovation budgets
Measurement & attribution capabilities

Results

9-16 hours time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
Over 200% improvement in campaign efficiency

Mediaocean Case Study

OMD

Introduction

This case study of OMD is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean’s report center is an amazing tool that I wish more companies used to organize their data.”

Challenges

Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Demand generation
Privacy
Creative testing & analysis

Results

Up to 2 hours time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is very helpful with omnichannel advertising.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Performance-driven paid media
Brand advertising
Measurement & attribution capabilities
Automation
Privacy

Results

5-8 hours time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Butler/Till

Introduction

This case study of Butler/Till is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I’ve found Mediaocean to be the best for a true enterprise environment: it’s robust enough to handle common use cases, and all of the features seem to be well thought out before release.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Decline in ability to measure campaign effectiveness on tech platforms and open web
Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Performance-driven paid media
Brand advertising
Experimental / Innovation budgets
Measurement & attribution capabilities
Automation

Results

5-8 hours time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

Gale Partners

Introduction

This case study of Gale Partners is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Loss of access to third-party data
Consumer ad avoidance / ad blindness

Solutions

Demand generation
Experimental / Innovation budgets
First-party data mastery
Creative testing & analysis

Results

5-8 hours time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
100-199% improvement in sales revenue
50-99% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Publicis Groupe

Introduction

This case study of Publicis Groupe is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Easy to use from end to end.”

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web
Consumer ad avoidance / ad blindness

Solutions

Demand generation
Brand advertising
Experimental / Innovation budgets
Automation
Creative testing & analysis

Results

9-16 hours time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
Over 200% improvement in campaign performance
Over 200% improvement in campaign efficiency

Mediaocean Case Study

Publicis Media

Introduction

This case study of Publicis Media is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Loss of access to third-party data
Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Measurement & attribution capabilities
Automation
First-party data mastery

Results

Over 16 hours time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

GroupM

Introduction

This case study of Group M is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Easy to use.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Measurement & attribution capabilities
Automation

Results

Over 16 hours time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
50-99% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

EssenceMediacom

Introduction

This case study of Essencemediacom is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
Brand advertising
Measurement & attribution capabilities
First-party data mastery

Results

5-8 hours time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
100% improvement in campaign performance
100% improvement in campaign efficiency

Mediaocean Case Study

Paramount Global

Introduction

This case study of Paramount Global is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Demand generation
Measurement & attribution capabilities
Automation
First-party data mastery

Results

3-4 hours time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

Mindshare UK

Introduction

This case study of Mindshare UK is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Support team chat is a favourite; love the smooth DSP integrations.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Insights (Brand insights and media intelligence surfaced from multiple channels)
Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 50-74%

Mediaocean Case Study

MediaCom

Introduction

This case study of MediaCom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Measurement (Transparent and centralized measurement across campaigns)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Insights (Brand insights and media intelligence surfaced from multiple channels)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Media Finance (Ignitia) for media and creative financials

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

La Presse

Introduction

This case study of LaPresse is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 5%

Mediaocean Case Study

Mindstream Media Group

Introduction

This case study of Mindstream Media Group is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“There isn’t anything about Mediaocean I’m not pleased with and I’ve been using their platform for over 10 years.”

Requirements

Key Features:

Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting
Buyer Workflow (Prisma) for digital/omnichannel media management
Buyer Workflow (Spectra) for traditional media management

Results

Mediaocean increased efficiency by 75%+
Marketing KPI’s improved by 75%+

Mediaocean Case Study

Neo Media World

Introduction

This case study of Neo Media World is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I like its seamlessness and how well it works with our other tools.”

Requirements

Key Features:

Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Products Used:

Estimates and Costs (Aura) for time and cost management
Media Finance (Ignitia) for media and creative financials

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 5%

Mediaocean Case Study

Publicis Media

Introduction

This case study of Publicis Media is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I like the user-friendly interface and the ability to view budget management tools and modify campaigns at will.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 75%+
Marketing KPI’s improved by 50-74%

Mediaocean Case Study

Mediacom

Introduction

This case study of Mediacom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very easy to use.”

Requirements

Key Features:

Measurement (Transparent and centralized measurement across campaigns)
Insights (Brand insights and media intelligence surfaced from multiple channels)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting
Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 5%

Mediaocean Case Study

Starcom

Introduction

This case study of Starcom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 50-74%

Mediaocean Case Study

Fingerpaint Media

Introduction

This case study of Fingerpaint Media is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I love being able to quickly launch a full media campaign.”

Requirements

Key Features:

Measurement (Transparent and centralized measurement across campaigns)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 5%

Mediaocean Case Study

Carat

Introduction

This case study of Carat is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“The Mediaocean chat support is always extremely responsive. The team helps understand the problem and works to come up with a viable solution. Tickets remain open until fully solved!”

Requirements

Key Features:

Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Measurement (Transparent and centralized measurement across campaigns)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Mediacom

Introduction

This case study of Mediacom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Simple interface, helpful customer service.”

Requirements

Key Features:

Creativity (Personalization of creative assets at scale and streamlined collaboration)
Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Mediacom

Introduction

This case study of Mediacom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“It’s easy to use and has some fantastic impactful features to speed up my work.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Buyer Workflow (Spectra) for traditional media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Healix Global

Introduction

This case study of Healix Global is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting
Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 25-49%

TechValidate Research on Mediaocean

129 Case Studies – Page 2 of 5

Kinesso

Introduction

Challenges

Solutions

Results

About Mediaocean

Apex Exchange

Introduction

Challenges

Solutions

Results

About Mediaocean

Wavemaker

Introduction

Challenges

Solutions

Results

About Mediaocean

EssenceMediacom

Introduction

Challenges

Solutions

Results

About Mediaocean

Publicis Groupe

Introduction

Challenges

Solutions

Results

About Mediaocean

PGD

Introduction

Challenges

Solutions

Results

About Mediaocean

EMC

Introduction

Challenges

Solutions

Results

About Mediaocean

Mindshare

Introduction

Challenges

Solutions

Results

About Mediaocean

OMD

Introduction

Challenges

Solutions

Results

About Mediaocean

Wavemaker

Introduction

Challenges

Solutions

Results

About Mediaocean

Butler/Till

Introduction

Challenges

Solutions

Results

About Mediaocean

Gale Partners

Introduction

Challenges

Solutions

Results

About Mediaocean

Publicis Groupe

Introduction

Challenges

Solutions

Results

About Mediaocean