TechValidate Research on Mediaocean

61 TechFacts – Page 1 of 3


Challenges with Creative

73% of marketers think brand messages have become increasingly disconnected from how consumers actually experience them in their world.

73%

Challenges with Creative

91% of marketers are experiencing major blind spots ​when it comes to creative intelligence.

91%

Challenges with Creative

90% of marketers said that siloed teams lead to inefficiency and slow go-to-market.

90%

Top 3 Challenges to Implementing Personalized Ads

1. Lack of insights and intelligence
2. Siloed teams
3. Disparate technology

Creative is Critical

79% of marketers view personalized ads as working media.

79%

Challenges with Creative

87% of marketers agree that consumers are becoming ​numb to messages that don’t ​speak to their specific needs.

87%

Creative is Critical

97% of marketers believe personalized ads drive higher conversions and customer engagement.

97%

Challenges with Creative

85% of marketers think there is a gap between creative and media execution.

85%

Creative is Critical

96% of marketers said creative will be more important in their advertising campaigns over the next 10 years.

96%

Mediaocean Customer Testimonial

I’ve used other media software and Mediaocean is the best out there.

Lauren Geoffroy, Marketing Manager, Third Ear

Mediaocean Customer Testimonial

The support team chat is one of my favorite features and the integrations with DSP to auto-reconcile by the supplier.

Lucas Correa, Network Planning , Mindshare UK

Mediaocean Customer Testimonial

I like the user-friendly interface and the ability to view budget management tools and modify campaigns at will.

Dominique Moore, Assistant Media Planner, Publicis Media

Mediaocean Customer Testimonial

It’s easy to use and has some fantastic impactful features to speed up my work.

Matt Cumbers, Accounting Manager, Mediacom

Mediaocean Customer Testimonial

I like the direct and straight to the point features. There is no fluff, it is exactly what I need without being overly complicated. The chat feature also allows me to touch base with a Mediaocean team member in real time to solve real world issues with campaigns.

Cristina Figueroa, Business Professional, Horizon Media

Mediaocean Customer Testimonial

I like the ease of use. The Mediaocean user interfaces are highly intuitive, and don’t require a long onboarding process to use easily. This helps reduce human error in what would otherwise be a complicated process.

Zavire Ambrose, Marketing Manager, Theo

Mediaocean Customer Testimonial

The implementation, training and support teams are responsive and thorough.

Jared Lawrence, Marketing Manager, The Clorox Company

Mediaocean Customer Testimonial

The interface is very easy to use. Training individuals on the platform also takes minimal effort and we always have a great support team on hand for any specific issues.

Patrick Zinga, Business Director, Dentsu International

Mediaocean Customer Testimonial

What I like most is the holistic coverage of all aspects of my job. It’s a one-stop shop for all of our needs.

Katoa Ahau, Manager, Integrated Planning, Wavemaker US

Mediaocean Customer Testimonial

Mediaocean’s closed ecosystems is something I use with all my clients for reporting and campaign management. I have always had trouble with traditional platforms’ clunkiness and lack of support. Mediaocean has addressed and perfected both over time.

Varun Jha, Paid Media Operations Executive, Jellyfish

Mediaocean Customer Testimonial

The platforms we use help us streamline ad operations and keep all teams on the same page while running campaigns which mitigates a lot of back and forth during the planning process.

Yashraj Mate, Marketing Professional, Dentsu International

Mediaocean Customer Testimonial

I enjoy the user-friendly interface and ease of managing large-scale campaigns.

Simon Rogers, Marketing Professional, MediaCom

Mediaocean Customer Satisfaction Rating

Katoa Ahau, Manager, Integrated Planning at Wavemaker US

I’ve used excel spreadsheets, Google tools, platform-specific billing/organization tools and Mediaocean tools. Mediaocean has made the planning, buying, and billing process the easiest out of all of them.

Mediaocean Customer Testimonial

Scope has been a highly effective platform for our teams at helping to manage campaigns more efficiently and enabling us to reinvest time back to our clients to add more strategic value.

The team are super responsive and helpful and I love having such a strong partnership with them.

Craig Butler, Marketing Professional, Jellyfish Group Ltd

Mediaocean Customer Testimonial

I find the affinity audiences feature very useful for prospecting and creating interest-based audiences.

Marketing Manager, Telecommunications

Mediaocean Customer Testimonial

The team and work model is the best part—the relationship is what really stands out.

Marketing Professional, Financial Services

Mediaocean (previously 4C) Customer Testimonial

I love how intuitive the platform is for executional work and how it makes everything much more seamless and efficient. Additionally, the platform has a lot of tools to make our day to day much easier, such as pacing and scheduled reporting which we often leverage.

Michelle Wiltz, Paid Social Director, Jellyfish

Mediaocean Customer Testimonial

The team is efficient and very responsive. They give recommendations that are best for our business goals.

Marketing Manager, Large Enterprise Financial Services Company

Mediaocean Customer Testimonial

Lots of features for more complex campaign strategy (things like weather sync and target sets)

Marketing Manager, Pharma/Healthcare

Mediaocean Customer Testimonial

I like the ability to create dashboards with real time updates.

Brand Manager, Retail

Mediaocean Customer Testimonial

I like the simplicity of the reporting and the easy find/replace of budgets and audience names.

Marketing Professional, Global 500 Retail Company




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