Mediaocean Case Studies : Page 3

Mediaocean Case Study

Horizon Media

Introduction

This case study of Horizon Media is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I like the straight to the point features – exactly what I need without being complicated. The chat feature allows me to touch base with a MO team member in real time to solve real world issues with campaigns.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Initiative

Introduction

This case study of Initiative is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Easy interface and easy to use platform. Having all of your media budgets in one place makes it effective and efficient.”

Requirements

Key Features:

Measurement (Transparent and centralized measurement across campaigns)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Makes my tasks much easier.”

Requirements

Key Features:

Creativity (Personalization of creative assets at scale and streamlined collaboration)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Initiative

Introduction

This case study of Initiative is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean makes it possible for our video team to do whatever they need to within the platform.”

Requirements

Key Features:

Insights (Brand insights and media intelligence surfaced from multiple channels)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting
Buyer Workflow (Prisma) for digital/omnichannel media management
Buyer Workflow (Spectra) for traditional media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 75%+
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I like how easy it is to use.”

Requirements

Key Features:

Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Measurement (Transparent and centralized measurement across campaigns)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

OMD

Introduction

This case study of OMD is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“It has a user-friendly interface and is very intuitive.”

Requirements

Key Features:

Measurement (Transparent and centralized measurement across campaigns)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Jellyfish

Introduction

This case study of Jellyfish is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean saves time and simplifies reporting; the dashboard is amazing.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Measurement (Transparent and centralized measurement across campaigns)

Solutions

Products Used:

Closed Ecosystems Optimization (Scope)

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Publicis Media

Introduction

This case study of Publicis Media is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Love how I can quickly create my campaigns and directly import my media plan.”

Requirements

Key Features:

Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 5%

Mediaocean Case Study

Theo

Introduction

This case study of Theo is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I like the ease of use. Mediaocean’s interface is highly intuitive and doesn’t require a long onboarding process.”

Requirements

Key Features:

Creativity (Personalization of creative assets at scale and streamlined collaboration)
Insights (Brand insights and media intelligence surfaced from multiple channels)
Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Havas Media

Introduction

This case study of Havas Media is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Love the fact that all campaigns can be managed under one hub.”

Requirements

Key Features:

Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

The surveyed company achieved the following results with Mediaocean:

Percentage by which Mediaocean products increased efficiency within their team(s): 25-49%
Percentage by which marketing KPIs have improved since using Mediaocean products: 25-49%
Perception of Mediaocean as a company when thinking of the following attributes:
- Traditional: neutral
- Innovative: neutral
- Responsive: agree
- An expert: agree
- Complex: agree
- Leading: agree
- Honest: neutral
- Impactful: strongly agree
- Reliable: agree
- Bold: neutral

Mediaocean Case Study

Openmind

Introduction

This case study of Openmind is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very user friendly platform and completely customizable.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Creativity (Personalization of creative assets at scale and streamlined collaboration)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10%

Mediaocean Case Study

Starcom

Introduction

This case study of Starcom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Great platform for measuring results.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 75%+
Marketing KPI’s improved by 75%+

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Really appreciate the simplicity of the workflow in the platform.”

Requirements

Key Features:

Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Reprise Digital

Introduction

This case study of Reprise Digital is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I like how efficient the billing setup is.”

Requirements

Key Features:

Optimization (In-flight optimizations and budget reallocations powered by AI/ML)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Dentsu International

Introduction

This case study of Dentsu International is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“The interface is very easy to use and a great support team is always on hand.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Creativity (Personalization of creative assets at scale and streamlined collaboration)
Measurement (Transparent and centralized measurement across campaigns)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting
Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Mediacom

Introduction

This case study of Mediacom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Creativity (Personalization of creative assets at scale and streamlined collaboration)
Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Mediacom

Introduction

This case study of Mediacom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Measurement (Transparent and centralized measurement across campaigns)
Insights (Brand insights and media intelligence surfaced from multiple channels)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Financials (Source of truth financial controls for billing, payment, and reconciliation)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Butler/Till

Introduction

This case study of Butler/Till is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Love the customer service.”

Requirements

Key Features:

Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“What I like most is the holistic coverage of all aspects of my job.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Measurement (Transparent and centralized measurement across campaigns)
Insights (Brand insights and media intelligence surfaced from multiple channels)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting
Buyer Workflow (Prisma) for digital/omnichannel media management
Buyer Workflow (Spectra) for traditional media management
Estimations and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

9thWonder

Introduction

This case study of 9thWonder is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Fast customer support.”

Requirements

Key Features:

Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Financials (Source of truth financial controls for billing, payment, and reconciliation)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Buyer Workflow (Spectra) for traditional media management

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Carat

Introduction

This case study of CARAT is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Easy to use; good technical support.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Creativity (Personalization of creative assets at scale and streamlined collaboration)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Measurement (Transparent and centralized measurement across campaigns)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Global Plans (Lumina) for cross-media planning and reporting

Results

Mediaocean increased efficiency by 50-74%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Wunderman Thompson

Introduction

This case study of Wunderman Thompson is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“It is easy and efficient to use.”

Requirements

Key Features:

Creativity (Personalization of creative assets at scale and streamlined collaboration)

Solutions

Products Used:

Estimations and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Dentsu London

Introduction

This case study of Dentsu London Ltd is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Good reporting tool.”

Requirements

Key Features:

Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
Measurement (Transparent and centralized measurement across campaigns)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Buyer Workflow (Spectra) for traditional media management
Estimations and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 75%+
Marketing KPI’s improved by 50-74%

Mediaocean Case Study

Mediacom

Introduction

This case study of Mediacom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

Creativity (Personalization of creative assets at scale and streamlined collaboration)

Solutions

Products Used:

Buyer Workflow (Spectra) for traditional media management
Estimates and Costs (Aura) for time and cost management
Media Finance for media and creative financials

Results

Mediaocean increased efficiency by 75%+
Marketing KPI’s improved by 50-74%

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean = user friendly.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Abbott

Introduction

This case study of Abbott is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is an easy-to-use platform.”

Requirements

Key Features:

Measurement (Transparent and centralized measurement across campaigns)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Products Used:

Closed Ecosystems Optimization (Scope)

Results

Mediaocean increased efficiency by 5%
Marketing KPI’s improved by 5%

Mediaocean Case Study

Initiative Media

Introduction

This case study of Initiative Media is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I love Mediaocean’s platform because it makes my job easier – especially because I manage various plans at once.”

Requirements

Key Features:

Measurement (Transparent and centralized measurement across campaigns)
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management

Results

Mediaocean increased efficiency by 25-49%
Marketing KPI’s improved by 10-24%

TechValidate Research on Mediaocean

129 Case Studies – Page 3 of 5

Horizon Media

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Initiative

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Wavemaker

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Initiative

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Mindshare

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Wavemaker

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

OMD

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Jellyfish

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Publicis Media

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Theo

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Havas Media

Introduction

Requirements

Solutions

Results

Company Profile

About Mediaocean

Wavemaker