TechValidate Research on Mediaocean

129 Case Studies – Page 4 of 5


Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very simple to use.”

Requirements

Key Features:

  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)

Solutions

Products Used:

  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Buyer Workflow (Spectra) for traditional media management
  • Estimates and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 50-74%
  • Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Jellyfish

Introduction

This case study of Jellyfish is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean’s closed ecosystems solution is something I use for all my clients for reporting and campaign management.”

Requirements

Key Features:

  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Closed Ecosystems Optimization (Scope)

Results

  • Mediaocean increased efficiency by 25-49%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Zenith

Introduction

This case study of Zenith is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

  • Creativity (Personalization of creative assets at scale and streamlined collaboration)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Media Finance for media and creative financials

Results

  • Mediaocean increased efficiency by 10-24%
  • Marketing KPI’s improved by 5%

Mediaocean Case Study

Orion

Introduction

This case study of Orion is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Great training program and reliable customer support.”

Requirements

Key Features:

  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)

Solutions

Products Used:

  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Buyer Workflow (Spectra) for traditional media management

Results

  • Mediaocean increased efficiency by 75%+
  • Marketing KPI’s improved by 75%+

Mediaocean Case Study

Dentsu Aegis Network

Introduction

This case study of Dentsu Aegis Network is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“The platform improves our campaign management, gives an overall view of all campaigns, and organizes our daily agenda.”

Requirements

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Global Plans (Lumina) for cross-media planning and reporting

Results

  • Mediaocean increased efficiency by 25-49%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

McCurdy GM

Introduction

This case study of McCurdy GM is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Platform is seamless and well executed.”

Requirements

Key Features:

  • Creativity (Personalization of creative assets at scale and streamlined collaboration)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Products Used:

  • Global Plans (Lumina) for cross-media planning and reporting

Results

  • Mediaocean increased efficiency by 10-24%
  • Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Mediacom Manchester

Introduction

This case study of Mediacom – Manchester is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Estimations and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 10-24%
  • Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Dentsu Thailand

Introduction

This case study of Dentsu Thailand is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Products Used:

  • Global Plans (Lumina) for cross-media planning and reporting

Results

  • Mediaocean increased efficiency by 5%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Dentsu International

Introduction

This case study of Dentsu International is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“The platforms we use help us streamline the ad operations process and keep all teams on the same page while planning campaigns, which mitigates a lot of back and forth during the planning process.”

Requirements

Key Features:

  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Financials (Source of truth financial controls for billing, payment, and reconciliation)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Estimations and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 25-49%
  • Marketing KPI’s improved by 5%

Mediaocean Case Study

OpenMind GroupM

Introduction

This case study of OpenMind GroupM is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creativity (Personalization of creative assets at scale and streamlined collaboration)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Global Plans (Lumina) for cross-media planning and reporting
  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Estimates and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 5%
  • Marketing KPI’s improved by 5%

Mediaocean Case Study

Mediacom

Introduction

This case study of MediaCom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I enjoy the user-friendly interface and ease of managing large-scale campaigns.”

Requirements

Key Features:

  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Estimations and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 50-74%
  • Marketing KPI’s improved by 50-74%

Mediaocean Case Study

Mediacom

Introduction

This case study of Mediacom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Dependable, easy to use, and great connectivity with other facets of planning.”

Requirements

Key Features:

  • Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Estimates and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 10-24%
  • Marketing KPI’s improved by 5%

Mediaocean Case Study

Fresh To Home

Introduction

This case study of Fresh to home is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Great platform and team support.”

Requirements

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creativity (Personalization of creative assets at scale and streamlined collaboration)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
  • Financials (Source of truth financial controls for billing, payment, and reconciliation)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Closed ecosystems optimization (Scope)

Results

  • Mediaocean increased efficiency by 25-49%
  • Marketing KPI’s improved by 25-49%

Mediaocean Case Study

GroupM

Introduction

This case study of GroupM is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very efficient platform.”

Requirements

Key Features:

  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Financials (Source of truth financial controls for billing, payment, and reconciliation)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Estimates and Costs (Aura) for time and cost management

Results

The surveyed company achieved the following results with Mediaocean:

  • Mediaocean increased efficiency by 75%+
  • Marketing KPI’s improved by 50-74%

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Easy to use; billing and planning are a breeze.”

Requirements

Key Features:

  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Estimates and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 75%+
  • Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Havas Media Group

Introduction

This case study of Havas Media Group is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Prisma is very good.”

Requirements

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)

Solutions

Products Used:

  • Buyer workflow (Prisma) for digital/omnichannel media management
  • Estimations and costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 75%+
  • Marketing KPI’s improved by 75%+

Mediaocean Case Study

Starcom

Introduction

This case study of Starcom is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Appreciate the training available to improve our skills and our work efficiency.”

Requirements

Key Features:

  • Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products Used:

  • Buyer workflow (Prisma) for digital/omnichannel media management

Results

  • Mediaocean increased efficiency by 75%+
  • Marketing KPI’s improved by 50-74%

Mediaocean Case Study

Third Ear

Introduction

This case study of Third Ear is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Better than any software we’ve used at 3E.”

Requirements

Key Features:

  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Financials (Source of truth financial controls for billing, payment, and reconciliation)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products used:

  • Buyer workflow (Prisma) for digital/omnichannel media management
  • Buyer workflow (Spectra) for traditional media management
  • Estimates and costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 50-74%
  • Marketing KPI’s improved by 50-74%
  • Mediaocean considered traditional, responsive, an expert, leading, honest, reliable & bold.

Mediaocean Case Study

GroupM

Introduction

This case study of GroupM is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I love the customer support via the instant chat feature, and I like ease of filling out a timesheet.”

Requirements

Media Channels:

  • Digital display/video
  • Measurement (Transparent and centralized measurement across campaigns)
  • Financials (Source of truth financial controls for billing, payment, and reconciliation)

Solutions

Products:

  • Buyer workflow (Prisma) for digital/omnichannel media management
  • Estimations and costs (Aura) for time and cost management
  • Intelligence (leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)

Results

  • Mediaocean increased efficiency by 50-74%
  • Strongly agree that Mediaocean is honest and responsive

Mediaocean Case Study

Omnicom Media Group

Introduction

This case study of Omnicom Media Group is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“The support team is very responsive.”

Requirements

Key Features:

  • Measurement (Transparent and centralized measurement across campaigns)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Closed ecosystems optimization (Scope)

Results

  • Mediaocean increased efficiency by 25-49%
  • Marketing KPI’s improved by 25-49%

Mediaocean Case Study

Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The team is efficient and very responsive. They give recommendations that are best for our business goals.”

Requirements

Media Channels:

  • Linear TV
  • Connected TV
  • Print
  • Radio/audio
  • OOH/DOOH
  • Digital display/video
  • Search
  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creative (Personalization of creative assets at scale and streamlined collaboration)   
  • Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Product(s):

  • Lumina for cross-media planning and reporting
  • Prisma for digital media management

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 

Results

  • Mediaocean increased efficiency 25-49%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Pharmaceuticals Company

Introduction

This case study of a large enterprise pharmaceuticals company is based on an October 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Mediaocean services are easy to use, I liked that we could get training by Mediaocean professionals in their offices. "

Requirements

Media Channels:

  • Linear TV
  • Connected TV
  • Digital display/video

Key Features:

  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns) 
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)  

Solutions

Product(s):

  • Prisma for digital media management
  • Spectra for traditional media management

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow) 

Results

  • Mediaocean increased efficiency 25-49%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Consumer Products Company

Introduction

This case study of a large enterprise consumer products company is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Solution oriented in a complex landscape. Solid product that performs well. Independency from media owners and agencies.”

Requirements

Media Channels:

  • Linear TV
  • Connected TV
  • Print
  • Radio/audio
  • OOH/DOOH
  • Digital display/video
  • Search
  • Social
  • Commerce

Key Features:

  • Creative (Personalization of creative assets at scale and streamlined collaboration)   
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

  • Lumina for cross-media planning and reporting

Key benefits provided by Mediaocean:

  • Independent (No media ownership and neutral/open to provide transparency, controls, and auditability) 
  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Jellyfish Group

Introduction

This case study of Jellyfish Group is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Scope has been a highly effective platform for our teams at helping to manage campaigns more efficiently and enabling us to reinvest time back to our clients to add more strategic value.

The team are super responsive and helpful and I love having such a strong partnership with them. No brainer!"

Requirements

Media Channels:

  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)   
  • Measurement (Transparent and centralized measurement across campaigns)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness) 

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Essence

Introduction

This case study of Essence is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Our biggest challenge is optimizing without the use of a pixel, Scope allows us to take a step towards that using the RBO solution. This therefore allows us to enhance our media buying. "

Requirements

Media Channels:

  • Social

Key Benefits:

  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML) 

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)

Results

  • Mediaocean increased efficiency less than 10%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Jellyfish

Introduction

This case study of Jellyfish is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I love how intuitive the platform is for executional work and how it makes everything much more seamless and efficient. Additionally, the platform has a lot of tools to make our day to day much easier, such as, pacing and scheduled reporting which we often leverage.”

Requirements

Key Benefits:

  • Creative (Personalization of creative assets at scale and streamlined collaboration)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)  
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML) 
  • Reporting (Reporting throughout entire workflow to understand movement of money)  

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 

Results

  • Mediaocean increased efficiency 50-74%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Jellyfish

Introduction

This case study of Jellyfish is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Great technology backed by an even greater customer success team.”

Requirements

Media Channels:

  • Social

Key Features:

  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Independent  (No media ownership and neutral/open to provide transparency, controls, and auditability)
  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)     
  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)
  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders)

Results

  • Mediaocean increased efficiency 25-49%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Jellyfish

Introduction

This case study of Jellyfish is based on a September 2020 survey of Mediaocean (previously 4C) customers by TechValidate, a 3rd-party research service. c

“Great customer service and integrated features.”

Requirements

Media Channels:

  • AMS

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)   

Results

  • Mediaocean increased efficiency less than 10%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Socialyse

Introduction

This case study of Socialyse France is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Scope is a very useful tool with technology that lets you enhance your campaigns and offer innovation to clients.”

Requirements

Media Channels:

  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creative (Personalization of creative assets at scale and streamlined collaboration)  
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Reporting (Reporting throughout entire workflow to understand movement of money)  

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Independent  (No media ownership and neutral/open to provide transparency, controls, and auditability)  
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)  
  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow) 
  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders)     

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%

Mediaocean Case Study

Abt Electronics

Introduction

This case study of ABT Electronics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Scope gave us a single platform to grow and test new channels such as OTT and Amazon. Their data helped us make the right business decisions.”

Requirements

Media Channels:

  • Connected TV
  • Social

Key Features:

  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders) 

Results

  • Mediaocean increased efficiency 50-74%
  • Marketing KPI’s improved by 75%+



More Research on Mediaocean