TechValidate Research on Mediaocean


Mediaocean Case Study

Essence

Introduction

This case study of Essence is based on an October 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Makes campaign optimizations easier with easy trafficking and audience builiding”

Requirements

Media Channels:

  • Digital display/video
  • Search
  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders)

Results

  • Mediaocean increased efficiency 25-49%
  • Marketing KPI’s improved by 10-24%




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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