Original Research on Mediaocean

Mediaocean Customer Testimonial

I like the ability to operate within closed media systems and provision of tech that supports multichannel activation.

— Marketing Manager, Telecommunications

Mediaocean (previously 4C) Customer Testimonial

Easy trafficking and audience building

— Anil Jangid, Assistant Manager, Essence

Mediaocean Research

TECHNOLOGY: How are you currently using Generative AI in your marketing? (Select all that apply)

Data analysis	53%
Market research	40%
Copywriting	27%
Image generation	20%
Customer service	18%
SEO	17%
Website development	15%
Classification taxonomies	10%
Software coding	9%
Other	9%

Mediaocean Case Study

Escape Velocity

Introduction

This case study of chandu.karatam@escape-velocity.com is based on a November 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled gardens
Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels
Talent retention/access to expertise

Solutions

Partner/Data integration
Social ads management
Ad serving
Creative personalization
Verification and brand safety
Advanced analytics
Creative intelligence

Results

50% improvement in efficiency (time savings)
200% improvement in brand awareness
200% improvement in campaign performance
200% improvement in campaign efficiency

MEDIAOCEAN RESEARCH

TECHNOLOGY: What aspect of ad verification is most critical when selecting partners and evaluating return on investment?

Measurement: MRC-accreditation and robust reporting: 32%

Actionability: ability to use data for real-time decisioning: 23%

Comprehensive channel coverage: walled gardens, open web, CTV: 22%

Integrations: connectivity to media buying applications: 18%

Cost: low incremental fees on top of media: 7%

Mediaocean Case Study

Dentsu

Introduction

This case study of Dentsu is based on a November 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web
Consumer ad avoidance/ad blindness

Solutions

Ad serving

Results

50% improvement in efficiency (time savings)
100% improvement in brand awareness
100% improvement in sales revenue
100% improvement in campaign performance
100% improvement in campaign efficiency

TechValidate Research on Mediaocean

These pages present data that TechValidate has sourced via direct research with verified customers and users of Mediaocean. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Escape Velocity

Introduction

Challenges

Solutions

Results

About Mediaocean

Dentsu

Introduction

Challenges

Solutions

Results

About Mediaocean

More to Explore

About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies to deliver impactful omnichannel marketing experiences.

TechValidate Research on Mediaocean

These pages present data that TechValidate has sourced via direct research with verified customers and users of Mediaocean. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Escape Velocity

Introduction

Challenges

Solutions

Results

About Mediaocean

Dentsu

Introduction

Challenges

Solutions

Results

About Mediaocean

More to Explore

About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies to deliver impactful omnichannel marketing experiences.