Mediaocean (previously 4C) Customer Research
Increase in efficiency across closed ecosystems with Scope
193 Customers Surveyed
1,396 Data Points Collected
40 Published TechFacts
6 Published Charts
19 Published Case Studies
Mediaocean Case Study
This case study of ABT Electronics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.
“Scope gave us a single platform to grow and test new channels such as OTT and Amazon. Their data helped us make the right business decisions.”
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Mediaocean Customer Research
Key requirements for an omnichannel advertising technology platform
Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) |
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Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness) |
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Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow) |
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Impactful (Continual optimization of KPIs on a global basis for all stakeholders) |
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Independent (No media ownership and neutral/open to provide transparency, controls, and auditability) |
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Other |
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Mediaocean Case Study
This case study of a large enterprise consumer products company is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“Solution oriented in a complex landscape. Solid product that performs well. Independency from media owners and agencies.”
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Key benefits provided by Mediaocean: