TechValidate Customer Research Library / Mediaocean

TechValidate Research on Mediaocean

These pages present data that TechValidate has sourced via direct research with verified customers and users of Mediaocean. TechValidate stands behind the authenticity of all published data. Learn more »



7,370 Customers Surveyed

63,157 Data Points Collected

62 Published TechFacts

57 Published Charts

179 Published Case Studies



Selected Research Highlights


Mediaocean Case Study

OpenMind

Introduction

This case study of OpenMind is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

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“I really love the customer service. Whenever I have an issue, Mediaocean always helps immediately. I also love the visibility and how easy it is to carry out billing and IOs. The platform is very user friendly!”

Challenges

  • Loss of access to third-party data

Solutions

  • Performance-driven paid media
  • Measurement & attribution capabilities
  • First-party data mastery

Results

  • 3-4 hours or more time savings each week using Mediaocean/Flashtalking
  • 26-49% improvement in brand awareness
  • 26-49% improvement in sales revenue
  • 26-49% improvement in campaign performance
  • 26-49% improvement in campaign efficiency

About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

Learn More:

Mediaocean

Source: Isabelle Hong, Other, OpenMind
Validated
  Published: Jul. 27, 2023   TVID: 046-B1E-25F

Mediaocean Research

CPG: What aspect of ad verification is most critical when selecting partners and evaluating return on investment?

Measurement: MRC-accreditation and robust reporting: 35%
Actionability: ability to use data for real-time decisioning: 22%
Comprehensive channel coverage: walled gardens, open web, CTV: 16%
Cost: low incremental fees on top of media: 13%
Integrations: connectivity to media buying applications: 13%
Source: TechValidate survey of 113 users of Mediaocean. Sample comprised of organizations who selected CPG/FMCG.
Validated
  Published: Aug. 19, 2024   TVID: 799-A84-BF7

Mediaocean Customer Research

Workflow Efficiency

Time savings per week using Mediaocean and Flashtalking

Up to 2 hours: 48%
3 - 4 hours: 22%
5 - 8 hours: 16%
9 - 16 hours: 9%
More than 16 hours: 6%
Source: TechValidate survey of 657 users of Mediaocean
Validated
  Published: Jul. 12, 2023   TVID: A70-F6D-9E1

Mediaocean Case Study

Healix

Introduction

This case study of Healix is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

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“Obsessed with Prisma! It is an easy software to use, especially to create placements and send IOs.”

Requirements

Media Channels:

  • OOH/DOOH
  • Digital display/video
  • Search
  • Social
  • AdServing

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creative (Personalization of creative assets at scale and streamlined collaboration) 
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns) 
  • Measurement (Transparent and centralized measurement across campaigns)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Product(s):

  • Lumina for cross-media planning and reporting
  • Prisma for digital media management

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders)

Results

  • Mediaocean increased efficiency 25-49%
  • Marketing KPI’s improved by 10-24%

Company Profile

Company:
Healix

Industry:
Pharma/Health

Region:
AMS

About Mediaocean

Mediaocean is the essential platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

Learn More:

Mediaocean

Source: Jess Longo, Marketing Professional, Healix
Validated
  Published: Oct. 26, 2020   TVID: 194-4F5-DEA

Mediaocean Customer Testimonial

I like the user-friendly interface and the ability to view budget management tools and modify campaigns at will.

— Dominique Moore, Assistant Media Planner, Publicis Media

Source: Dominique Moore, Assistant Media Planner, Publicis Media
Validated
  Published: Oct. 20, 2021   TVID: 3E7-3CE-234

Mediaocean Customer Testimonial

Out-of-the-box thinking. Shaping up the industry behind the scenes.

— Operations Manager, Media & Entertainment Company

Source: Operations Manager, Media & Entertainment Company
Validated
  Published: Oct. 21, 2020   TVID: EAF-BAA-B4E


More to Explore

All TechFacts (62)

All Research Charts (57)

All Case Studies (179)


About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

  Mediaocean Website



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