TechValidate Research on Mediaocean

Introduction

This case study of Performics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Media Channels:

• Digital display/video
• Search
• Social

Key Features:

• Audiences (Consistent and persistent definitions and deployment of audience segments)
• Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

• Spectra for traditional media management
• Aura for time and cost management
• Media Finance for supply-chain auditing
• Scope for closed ecosystems

Key benefits provided by Mediaocean:

• Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
• Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)

Results

• Mediaocean increased efficiency 75%+
• Marketing KPI’s improved by 75%+

Introduction

This case study of a large enterprise consumer products company is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Requirements

Media Channels:

• Linear TV
• Connected TV
• Print
• Radio/audio
• OOH/DOOH
• Digital display/video
• Search
• Social
• Commerce

Key Features:

• Creative (Personalization of creative assets at scale and streamlined collaboration)   
• Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
• Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

• Lumina for cross-media planning and reporting

Key benefits provided by Mediaocean:

• Independent (No media ownership and neutral/open to provide transparency, controls, and auditability) 
• Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
• Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)

Results

• Mediaocean increased efficiency 10-24%
• Marketing KPI’s improved by 10-24%