193 Customers Surveyed
1,396 Data Points Collected
40 Published TechFacts
6 Published Charts
19 Published Case Studies
Mediaocean Case Study
This case study of ABT Electronics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.
“Scope gave us a single platform to grow and test new channels such as OTT and Amazon. Their data helped us make the right business decisions.”
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Mediaocean Customer Research
Key requirements for an omnichannel advertising technology platform
| Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) |
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| Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness) |
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| Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow) |
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| Impactful (Continual optimization of KPIs on a global basis for all stakeholders) |
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| Independent (No media ownership and neutral/open to provide transparency, controls, and auditability) |
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| Other |
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Mediaocean Case Study
This case study of a large enterprise consumer products company is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“Solution oriented in a complex landscape. Solid product that performs well. Independency from media owners and agencies.”
Media Channels:
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Key benefits provided by Mediaocean:
