TechValidate Research on Mediaocean

These pages present data that TechValidate has sourced via direct research with verified customers and users of Mediaocean. TechValidate stands behind the authenticity of all published data. Learn more »



193 Customers Surveyed

1,396 Data Points Collected

40 Published TechFacts

6 Published Charts

19 Published Case Studies



Selected Research Highlights


Mediaocean Customer Testimonial

Innovative and easy to work with.

Co-Founder, Marketing & Advertising Company

Mediaocean Customer Research

Projected Advertising Investment by Media Channel for 2021

Increase 25%+ Increase 0-25% Maintain Decrease 0-25% Decrease 25%+

National TV
Local TV
Connected TV
Print
Radio/Audio
OOH/DOOH
Digital Display/Video
Search
Social
Commerce

Mediaocean Case Study

Performics

Introduction

This case study of Performics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I easily generate reports and get relevant targeting using Scope.”

Requirements

Media Channels:

  • Digital display/video
  • Search
  • Social

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

  • Spectra for traditional media management
  • Aura for time and cost management
  • Media Finance for supply-chain auditing
  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising)
  • Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)

Results

  • Mediaocean increased efficiency 75%+
  • Marketing KPI’s improved by 75%+

Mediaocean Customer Testimonial

Support teams are next level!

Marketing Manager, Global 500 Telecommunications Services Company

Mediaocean (previously 4C) Customer Research

Increase in efficiency across closed ecosystems with Scope

Less than 10%: 27%
10-24%: 53%
25-49%: 13%
50-74%: 4%
75%+: 4%

Mediaocean Case Study

Consumer Products Company

Introduction

This case study of a large enterprise consumer products company is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Solution oriented in a complex landscape. Solid product that performs well. Independency from media owners and agencies.”

Requirements

Media Channels:

  • Linear TV
  • Connected TV
  • Print
  • Radio/audio
  • OOH/DOOH
  • Digital display/video
  • Search
  • Social
  • Commerce

Key Features:

  • Creative (Personalization of creative assets at scale and streamlined collaboration)   
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

  • Lumina for cross-media planning and reporting

Key benefits provided by Mediaocean:

  • Independent (No media ownership and neutral/open to provide transparency, controls, and auditability) 
  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%


More to Explore



About Mediaocean

Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.

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