TechValidate Research on Mediaocean

These pages present data that TechValidate has sourced via direct research with verified customers and users of Mediaocean. TechValidate stands behind the authenticity of all published data. Learn more »



193 Customers Surveyed

1,396 Data Points Collected

40 Published TechFacts

6 Published Charts

19 Published Case Studies



Selected Research Highlights


Mediaocean Customer Testimonial

It saves us a lot of time having all the reports that we need centralized in one place and not having to pull out one by one from each platform.

Data Modeler, Digital Marketing

Mediaocean (previously 4C) Customer Research

Increase in efficiency across closed ecosystems with Scope

Less than 10%: 27%
10-24%: 53%
25-49%: 13%
50-74%: 4%
75%+: 4%

Mediaocean Customer Testimonial

I like that it streamlines processes and is a one stop from campaign management and planning to finance and billing and creating IOs.

Marketing Professional, Large Enterprise Professional Services Company

Mediaocean Case Study

Abt Electronics

Introduction

This case study of ABT Electronics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Scope gave us a single platform to grow and test new channels such as OTT and Amazon. Their data helped us make the right business decisions.”

Requirements

Media Channels:

  • Connected TV
  • Social

Key Features:

  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders) 

Results

  • Mediaocean increased efficiency 50-74%
  • Marketing KPI’s improved by 75%+

Mediaocean Customer Research

Key requirements for an omnichannel advertising technology platform

Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
71%
Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness)     
46%
Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)   
32%
Impactful (Continual optimization of KPIs on a global basis for all stakeholders)     
31%
Independent (No media ownership and neutral/open to provide transparency, controls, and auditability)      
23%
Other
6%

Mediaocean Case Study

Consumer Products Company

Introduction

This case study of a large enterprise consumer products company is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Solution oriented in a complex landscape. Solid product that performs well. Independency from media owners and agencies.”

Requirements

Media Channels:

  • Linear TV
  • Connected TV
  • Print
  • Radio/audio
  • OOH/DOOH
  • Digital display/video
  • Search
  • Social
  • Commerce

Key Features:

  • Creative (Personalization of creative assets at scale and streamlined collaboration)   
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Measurement (Transparent and centralized measurement across campaigns)

Solutions

Product(s):

  • Lumina for cross-media planning and reporting

Key benefits provided by Mediaocean:

  • Independent (No media ownership and neutral/open to provide transparency, controls, and auditability) 
  • Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) 
  • Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow)

Results

  • Mediaocean increased efficiency 10-24%
  • Marketing KPI’s improved by 10-24%


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