TechValidate Research on Mediaocean

These pages present data that TechValidate has sourced via direct research with verified customers and users of Mediaocean. TechValidate stands behind the authenticity of all published data. Learn more »



7,252 Customers Surveyed

62,265 Data Points Collected

61 Published TechFacts

15 Published Charts

179 Published Case Studies



Selected Research Highlights


Mediaocean Customer Research

Increase in efficiency using Mediaocean

Less than 10%: 29%
10-24%: 46%
25-49%: 17%
50-74%: 3%
75%+: 5%

Mediaocean Customer Testimonial

I enjoy the user-friendly interface and ease of managing large-scale campaigns.

Simon Rogers, Marketing Professional, MediaCom

Mediaocean Case Study

OpenMind GroupM

Introduction

This case study of OpenMind GroupM is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Requirements

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creativity (Personalization of creative assets at scale and streamlined collaboration)
  • Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
  • Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)
  • Insights (Brand insights and media intelligence surfaced from multiple channels)
  • Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
  • Reporting (Reporting throughout entire workflow to understand movement of money)

Solutions

Products Used:

  • Global Plans (Lumina) for cross-media planning and reporting
  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Estimates and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 5%
  • Marketing KPI’s improved by 5%

Mediaocean Customer Testimonial

Useful functions for media planning and buying

Marketing Director, Automative

Mediaocean Case Study

Buntin Group

Introduction

This case study of Buntin Group is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I use Mediaocean Prisma for my media planning to easily access all my campaigns.”

Challenges

  • Consumer ad avoidance / ad blindness

Solutions

  • Performance-driven paid media
  • Brand advertising
  • Experimental / Innovation budgets
  • Measurement & attribution capabilities
  • Identity
  • First-party data mastery
  • Privacy
  • Creative testing & analysis

Results

  • 5-8 hours or more time savings each week using Mediaocean/Flashtalking
  • 26-49% improvement in brand awareness
  • 26-49% improvement in sales revenue
  • 100-199% improvement in campaign performance
  • 50-99% improvement in campaign efficiency

Mediaocean Customer Research

Projected Advertising Investment by Media Channel for 2021

Increase 25%+ Increase 0-25% Maintain Decrease 0-25% Decrease 25%+

National TV
Local TV
Connected TV
Print
Radio/Audio
OOH/DOOH
Digital Display/Video
Search
Social
Commerce


More to Explore



About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

  Mediaocean Website