TechValidate Research on Mediaocean

These pages present data that TechValidate has sourced via direct research with verified customers and users of Mediaocean. TechValidate stands behind the authenticity of all published data. Learn more »



5,625 Customers Surveyed

47,714 Data Points Collected

61 Published TechFacts

14 Published Charts

129 Published Case Studies



Selected Research Highlights


Mediaocean Customer Research

What are your biggest challenges when it comes to omnichannel advertising?

Measurement (Transparent and centralized measurement across campaigns)
42%
Financials (Source of truth financial controls for billing, payment, and reconciliation)
30%
Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization)
30%
Audiences (Consistent and persistent definitions and deployment of audience segments)
26%
Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns)
26%
Insights (Brand insights and media intelligence surfaced from multiple channels)
23%
Analysis (Integrated conversion data and analysis of media performance on business outcomes)
19%
Creative (Personalization of creative assets at scale and streamlined collaboration)
18%
Reporting (Reporting throughout entire workflow to understand movement of money)
16%
Optimization (In-flight optimizations and budget reallocations powered by AI/ML)
14%

Mediaocean Customer Research

Which team is most responsible for your CTV/OTT media buying?

TV: 23%
Video: 10%
Digital: 62%
Other: 5%

Mediaocean Case Study

Openmind

Introduction

This case study of Openmind is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very user friendly platform and completely customizable.”

Requirements

Key Features:

  • Audiences (Consistent and persistent definitions and deployment of audience segments)
  • Creativity (Personalization of creative assets at scale and streamlined collaboration)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Products Used:

  • Buyer Workflow (Prisma) for digital/omnichannel media management
  • Estimates and Costs (Aura) for time and cost management

Results

  • Mediaocean increased efficiency by 10-24%
  • Marketing KPI’s improved by 10%

Mediaocean Customer Testimonial

Lots of features for more complex campaign strategy (things like weather sync and target sets)

Marketing Manager, Pharma/Healthcare

Mediaocean Customer Testimonial

What I like most is the holistic coverage of all aspects of my job. It’s a one-stop shop for all of our needs.

Katoa Ahau, Manager, Integrated Planning, Wavemaker US

Mediaocean Case Study

GroupM

Introduction

This case study of GroupM is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is very effective at campaign management. It was easy to pick up and I feel comfortable teaching new users how to operate the platform.”

Challenges

  • Loss of access to third-party data
  • Poor ability to manage reach & frequency across CTV and digital channels

Solutions

  • Performance-driven paid media
  • Measurement & attribution capabilities

Results

  • 9-16 hours or more time savings each week using Mediaocean/Flashtalking
  • 100-199% improvement in brand awareness
  • 100-199% improvement in sales revenue
  • 100-199% improvement in campaign performance
  • 100-199% improvement in campaign efficiency


More to Explore



About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

  Mediaocean Website