Mediaocean Case Studies

Mediaocean Case Study

Group M

Introduction

This case study of GroupM is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean serves a lot of different functions, and many companies are looking for a flexible, one size fits all solution. I have heard great reviews from my co-workers that use PRISMA.”

Challenges

Loss of access to third-party data
Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
First-party data mastery
Privacy
Creative testing & analysis

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
26-49% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

EssenceMediacom

Introduction

This case study of EssenceMediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Performance-driven paid media
Brand advertising
Measurement & attribution capabilities
First-party data mastery

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
50-99% improvement in sales revenue
100-199% improvement in campaign performance
More than 200% improvement in campaign efficiency

Mediaocean Case Study

Havas

Introduction

This case study of Havas is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web

Solutions

Performance-driven paid media
Measurement & attribution capabilities

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

OpenMind

Introduction

This case study of OpenMind is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I really love the customer service. Whenever I have an issue, Mediaocean always helps immediately. I also love the visibility and how easy it is to carry out billing and IOs. The platform is very user friendly!”

Challenges

Loss of access to third-party data

Solutions

Performance-driven paid media
Measurement & attribution capabilities
First-party data mastery

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
26-49% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

Critical Mass

Introduction

This case study of Critical Mass is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean’s team members are wonderful people to work with.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Demand generation
Brand advertising
Measurement & attribution capabilities
Automation
Creative testing & analysis

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

Group M

Introduction

This case study of GroupM is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I haven’t experienced any issues while using Mediaocean.”

Challenges

Talent retention / access to expertise

Solutions

Brand advertising
Automation

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

Wavemaker

Introduction

This case study of Wavemaker is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Decline in ability to measure campaign effectiveness on tech platforms and open web

Solutions

Performance-driven paid media
Brand advertising
Measurement & attribution capabilities
Automation
Privacy
Creative testing & analysis

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

EssenceMediacom

Introduction

This case study of EssenceMediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I would recommend Mediaocean to others. This platform helps you streamline the advertising workflow from planning and buying to invoicing and then to payments. It is very easy to navigate.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Brand advertising
Experimental / Innovation budgets
Measurement & attribution capabilities
Creative testing & analysis

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
26-49% improvement in sales revenue
26-49% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

Havas Media

Introduction

This case study of HAVAS MEDIA is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“We appreciate Mediaocean because it’s a tool that allows us to carry out work in an efficient and organized way. Mediaocean is constantly innovating.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Experimental / Innovation budgets
Measurement & attribution capabilities
First-party data mastery
Creative testing & analysis

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
26-49% improvement in sales revenue
50-99% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

Havas

Introduction

This case study of Havas is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
Experimental / Innovation budgets
First-party data mastery
Privacy

Results

More than 16 hours time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
More than 200% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Xaxis

Introduction

This case study of xaxis is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Experimental / Innovation budgets
Automation
Identity
First-party data mastery

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

EssenceMediacom

Introduction

This case study of Essencemediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I appreciate Mediaocean because it’s easy to use and easy to handle.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Demand generation
Brand advertising
Identity
Privacy

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

IPG Health/Initiative

Introduction

This case study of IPG Health/ Initiative is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean makes finances and planning easy. All edits are quickly made and sent out to partners clearly.”

Challenges

Loss of access to third-party data
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Brand advertising
Measurement & attribution capabilities
Identity
Privacy
Creative testing & analysis

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
More than 200% improvement in sales revenue
100-199% improvement in campaign performance
More than 200% improvement in campaign efficiency

Mediaocean Case Study

GYK Antler

Introduction

This case study of GYK Antler is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Performance-driven paid media
Brand advertising
Identity

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

EssenceMediacom

Introduction

This case study of EssenceMediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Brand advertising
Experimental / Innovation budgets
Automation
Privacy

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“We appreciate Mediaocean because it is very user-friendly.”

Challenges

Consumer ad avoidance / ad blindness

Solutions

Identity
Privacy

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
50-99% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

Essence Mediacom

Introduction

This case study of Essence Mediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Demand generation
Brand advertising
Experimental / Innovation budgets
Creative testing & analysis

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
50-99% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

Tombras Advertising

Introduction

This case study of Tombras Advertising is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Poor ability to manage reach & frequency across CTV and digital channels
Talent retention / access to expertise

Solutions

Performance-driven paid media
Demand generation
Brand advertising
Automation
Identity

Results

16 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
26-49% improvement in sales revenue
50-99% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

GroupM

Introduction

This case study of GroupM is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is very effective at campaign management. It was easy to pick up and I feel comfortable teaching new users how to operate the platform.”

Challenges

Loss of access to third-party data
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Measurement & attribution capabilities

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

MSix

Introduction

This case study of mSIX is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean provides support through a responsive and friendly team. Compared to competitors, their platform checks off most boxes.”

Challenges

Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Brand advertising
Experimental / Innovation budgets
Creative testing & analysis

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

IPG Mediabrands

Introduction

This case study of IPG Media brands is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I found the UI very user friendly, because I attended a minimal number of training sessions and was able to learn while working. Mediaocean tech support made the experience better by resolving any problem in real time.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Decline in ability to measure campaign effectiveness on tech platforms and open web
Talent retention / access to expertise

Solutions

Performance-driven paid media
Brand advertising
Experimental / Innovation budgets
Automation
Identity
First-party data mastery
Creative testing & analysis

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
50-99% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is a great tool for billing our clients and doing timesheets for compensation. Love it!”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior

Solutions

Performance-driven paid media

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Canvas Worldwide

Introduction

This case study of Canvas Worldwide is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is an easy tool to use to manage your campaigns.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior

Solutions

Performance-driven paid media
Experimental / Innovation budgets

Results

16 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean does have a bit of a learning curve, but once properly trained, the tool is very intuitive.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Performance-driven paid media
Demand generation
Brand advertising
Measurement & attribution capabilities
Automation
First-party data mastery
Creative testing & analysis

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
Up to 25% improvement in campaign performance
Up to 25% improvement in campaign efficiency

Mediaocean Case Study

PHM

Introduction

This case study of PHM is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is reliable and accurate.”

Challenges

Loss of access to third-party data
Consumer ad avoidance / ad blindness

Solutions

Brand advertising

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
50-99% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

Starcom/Publicis

Introduction

This case study of Starcom/Publicis is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Easy to use and the interface is intuitive. When messaging the chat for support, the representatives are very helpful and able to solve my issues.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Performance-driven paid media
First-party data mastery

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Buntin Group

Introduction

This case study of Buntin Group is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I use Mediaocean Prisma for my media planning to easily access all my campaigns.”

Challenges

Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
Brand advertising
Experimental / Innovation budgets
Measurement & attribution capabilities
Identity
First-party data mastery
Privacy
Creative testing & analysis

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
26-49% improvement in sales revenue
100-199% improvement in campaign performance
50-99% improvement in campaign efficiency

Mediaocean Case Study

MRM

Introduction

This case study of MRM is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is a comprehensive, sophisticated platform that allows media buying and planning to be seamless. This allows media management to effectively achieve successful campaign management.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Performance-driven paid media
Measurement & attribution capabilities

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
Up to 25% improvement in sales revenue
50-99% improvement in campaign performance
100-199% improvement in campaign efficiency

Mediaocean Case Study

Starcom

Introduction

This case study of Starcom is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“We appreciate Mediaocean because it’s easy to navigate, linked to DCM, and has helpful & responsive representatives.”

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Measurement & attribution capabilities
First-party data mastery

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

Mediaocean Case Study

Healix Global

Introduction

This case study of Healix Global is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I rarely, if ever, experience bugs or crashing on this platform!”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Decline in ability to measure campaign effectiveness on tech platforms and open web
Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Performance-driven paid media
Demand generation
Experimental / Innovation budgets

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

TechValidate Research on Mediaocean

129 Case Studies – Page 1 of 5

Group M

Introduction

Challenges

Solutions

Results

About Mediaocean

EssenceMediacom

Introduction

Challenges

Solutions

Results

About Mediaocean

Havas

Introduction

Challenges

Solutions

Results

About Mediaocean

OpenMind

Introduction

Challenges

Solutions

Results

About Mediaocean

Critical Mass

Introduction

Challenges

Solutions

Results

About Mediaocean

Group M

Introduction

Challenges

Solutions

Results

About Mediaocean

Wavemaker

Introduction

Challenges

Solutions

Results

About Mediaocean

EssenceMediacom

Introduction

Challenges

Solutions

Results

About Mediaocean

Havas Media

Introduction

Challenges

Solutions

Results

About Mediaocean

Havas

Introduction

Challenges

Solutions

Results

About Mediaocean

Xaxis

Introduction

Challenges

Solutions

Results

About Mediaocean

EssenceMediacom

Introduction

Challenges

Solutions

Results

About Mediaocean

IPG Health/Initiative

Introduction

Challenges

Solutions

Results

About Mediaocean