TechValidate Research on Mediaocean


Mediaocean Case Study

Mindshare

Introduction

This case study of Mindshare is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very easy to use, which makes it super convenient. And anything you may be confused about, you can reach out to customer service or use one of the help tools. I’m always able to do what I need to in a short amount of time.”

Challenges

  • A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
  • Decline in ability to measure campaign effectiveness on tech platforms and open web
  • Consumer ad avoidance / ad blindness

Solutions

  • Performance-driven paid media
  • Experimental / Innovation budgets
  • Measurement & attribution capabilities

Results

  • 9-16 hours time savings each week using Mediaocean/Flashtalking
  • 100-199% improvement in brand awareness
  • 100-199% improvement in sales revenue
  • 100-199% improvement in campaign performance
  • Over 200% improvement in campaign efficiency




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


More Research on Mediaocean