TechValidate Research on Mediaocean


Mediaocean Case Study

OMD

Introduction

This case study of OMD is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean’s report center is an amazing tool that I wish more companies used to organize their data.”

Challenges

  • Consumer ad avoidance / ad blindness
  • Talent retention / access to expertise

Solutions

  • Demand generation
  • Privacy
  • Creative testing & analysis

Results

  • Up to 2 hours time savings each week using Mediaocean/Flashtalking
  • 26-49% improvement in brand awareness
  • Up to 25% improvement in sales revenue
  • Up to 25% improvement in campaign performance
  • Up to 25% improvement in campaign efficiency




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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