TechValidate Research on The Skills Connection

73 Case Studies – Page 1 of 3


The Skills Connection Case Study

Medium Enterprise Transportation Services Company

Introduction

This case study of a medium enterprise transportation services company is based on an April 2024 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our collaboration with The Skills Connection proved exceptionally beneficial. They provided invaluable guidance throughout the process, offering best practices and expertly navigating us through potential pitfalls, particularly during our submissions for Gartner’s Magic Quadrant

Subsequently, we have been named leader in the Magic Quadrant and Customers Choice in Gartner’s Voice of the Customer Report.

We utilized the expertise of The Skills Connection to professionalize our approach to preparing and delivering the Magic Quadrant and Critical Capabilities for Gartner. They guided us in navigating the various intricacies of working with analysts and ensured that our statements were substantiated by proof points.

The Skills Connection team comprises former analysts who possess an intimate understanding of how the firm operates. This dual perspective proved both immensely beneficial and challenging, as they bring firsthand knowledge and insights into our engagements."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case for analysts covering their product/service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team with the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the coordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Small Business Telecommunications Services Company

Introduction

This case study of a small business telecommunications services company is based on a June 2024 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The money we spent with The Skills Connection proved to be a great investment. Our target analysts have a much sharper understanding of the value we deliver, and now give their clients a stronger endorsement of our solutions, which has led to a tangible increase in new business opportunities.”

“We have received several sales referrals from the analysts who we engaged, and even got mentioned on two reports within 6 months of launching the program.”

“Skills Connection helped us establish our foundational analyst relations program by helping us identify the analyst firms that were most relevant to our product, the analysts whose areas of research most aligned with our technology and setting up the briefing calls. They also helped us with our initial story narrative, providing a helpful framework to work off of.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Provide the tools and best practices needed to build a strong case for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case for analysts covering their product/service
  • Benefits from working with The Skills Connection:
    • Provided their internal team with the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: agree
    • Ensured they met schedules and deadlines for the analysts: disagree
    • Facilitated the coordination of activities across their internal response team: agree
    • Acted as an extension of staff: disagree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on an October 2023 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

I would strongly recommend The Skills Connection. It is impossible to have and maintain this kind of in-depth and authoritative knowledge within your organisation.

It was a pleasure to work with our Skills Connection analysts. She’s very articulate and clear about what analysts do and don’t expect, ensured we kept our focus on the important tasks, and meticulously reviewed all intermediate deliverables, providing the team with valuable and practical feedback.

Specifically she:

  • Helped us strictly follow the planning to get all deliverables done on time
  • Clearly helped to improve the quality of the responses and content
  • Made sure we did not get distracted from what was exactly asked by Gartner

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence in communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case for analysts covering their product/service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team with the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the coordination of activities across their internal response team: agree
    • Acted as an extension of staff: agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: agree
    • Value for money: strongly agree
    • Best practice focused: agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a November 2023 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We engaged The Skills Connection to assist us in preparing, and planning activities around analyst review submissions, as well as equipping our organization with a different mindset to ‘think like the analysts’ and not thinking we know it all.

The Skills Connection listens, engages, and makes recommendations professionally and are a pleasure to deal with. They clearly have experience in the field and know the right way of approaching and engaging with analysts. The Skills Connection ‘tell it like it is’ and are firm, honest, yet fair. Often tunnel vision means you cannot get out of the ’we’ve always done it this way’ mindset, but the collaborative approach they follow means that step by step, the doubters start to buy in. They provide a clear organizational change capability.

For the Magic Quadrant (MQ), they brought together the response team and made it more coherent, as well as enforcing the fact that ‘doing it the same way’ would not cut it if the organization was to move up in the rankings. The biggest value that has been realised is by assisting us in moving up to a higher quadrant in our industry MQ."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case for analysts covering their product/service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the coordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a November 2023 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to improve our position in analyst reports e.g., Gartner Magic Quadrant (MQ) through continuous conversations with analysts. They’ve been fundamental for us to better understand the analysts’ mindset, establish the right cadence of analyst interactions, and identify suitable content to be discussed. They are clearly very knowledgeable and supportive about everything to do with analyst relations.

We consider the money we spent with The Skills Connection proved to be well-invested. Although our changing target analysts don’t share our view of the market, they have a much deeper understanding of the value we deliver and don’t give their clients the wrong impression about our solutions. We continued to grow our business at a rate of 50% YoY but were unable to measure if the improved analyst relations had directly led to a tangible increase in new business opportunities. Since we managed to become a Leader in the Gartner MQ, we have mitigated general concerns from procurement stakeholders."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business
    • One of our investors recommended working with TSC

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case for analysts covering their product/service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the coordination of activities across their internal response team: disagree
    • Acted as an extension of staff: agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • The Skills Connection is:
    • Collaborative: agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Data-Related Software Company

Introduction

This case study of a medium enterprise computer software company is based on a February 2024 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

I would definitely recommend The Skills Connection (TSC)!

We wanted to learn how to effectively differentiate ourselves from our competitors when talking with analysts. TSC has been a great partner for our company.

Their insight and perspective have strengthened our analyst report submissions. We rely on them to help us tell our story to analysts in a manner that improves our ranking in evaluative reports and can honestly say that having TSC as a partner during our 2024 Gartner Magic Quadrant submission was invaluable.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence in communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case for analysts covering their product/service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Received better results than when they had engaged with analysts
    • Provided their internal team with the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products/services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the coordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Educational Institution

Introduction

This case study of a educational institution is based on a March 2023 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“The money we spent with The Skills Connection proved to be a great investment.

We have used them to prepare and execute two Gartner analyst briefings. We found The Skills Connection team extremely helpful in this process. They helped us to synthesize and communicate a complicated message in a short period of time and absolutely increased my confidence going into the analyst presentations.

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed organization uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

The surveyed organization achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: agree
    • acted as an extension of staff: agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • The Skills Connection is:
    • collaborative: agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: strongly agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on an April 2023 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

We did not have the in-house expertise to effectively engage with analysts and were concerned that coverage of our product/services by analysts would negatively impact our business.

Our consultant at the Skills Connection has been awesome. With their, and in particular, his help we significantly improved our analyst relations strategy and our placement in the Gartner Magic Quadrant. They provided an excellent complement to our small in-house team.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: strongly agree
    • acted as an extension of staff: strongly agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: strongly agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Small Business Security Products & Services Company

Introduction

This case study of a small business security products & services company is based on a January 2023 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We turned to the Skills Connection to help us improve our messaging toward our key analysts. The company went above and beyond and helped us uncover and articulate our true product differentiation which not only sharpened our pitch to the analysts but our overall sales pitch to customers.

I would recommend them for their insight and ability to ask the right questions, drawing out the most valuable and useful conclusions.

With their help, we’ve been able to find and articulate the true value of our product to both analysts and prospects."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
    • They helped us understand our true product differentiation and how to find it moving forward.
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on an October 2021 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

I would recommend The Skills Connection. The quality of their consultants is first class and we found the challenge provided by an external party critical to success. We used them specifically as an accelerator for our evaluative research response.

It was a high-quality consultant who helped us, providing an external voice to challenge our differentiation and evidence, and improve our response. The insights helped us to improve the quality of our evidence and helped to amplify the messages provided by our internal analyst relations (AR) team.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business
    • to act as an accelerator for our positioning in an evaluation to try and mitigate against a drop in position.

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: agree
    • acted as an extension of staff: strongly agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • The Skills Connection is:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: agree
    • value for money: agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Large Enterprise Computer Software Company

Introduction

This case study of a large enterprise computer software company is based on a December 2021 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

As a result of The Skills Connection, we leapt into the Leaders Quadrant (of our Gartner Magic Quadrant), thus ensuring we will be shortlisted when competing for a bid.

We used The Skills Connection as an extension to our Analyst Relations, Product Marketing, and Project Management Teams. They were phenomenal. They quickly gained the trust of the team and provided invaluable input at each step of the evaluation.

I would wholeheartedly recommend The Skills Connection because they have tried and true knowledge and expertise in their field. This expertise was gained from first-hand experience of having worked at the highest levels within the analyst firms. Thus, they know how the analysts digest information and provide assistance which lead to phenomenal results.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: strongly agree
    • acted as an extension of staff: strongly agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: strongly agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The team was invaluable with our recent Gartner Magic Quadrant (MQ) project.”

“We used them to augment our internal team. I would certainly recommend them to others. They were a huge help, they coached us and were invaluable in enabling us to achieve our goals. They were able to help us hone our story and improve our survey submission, briefing deck, and demo. I truly believe we benefited in our MQ position because of their help and advice.”

“The money we spent with The Skills Connection proved to be a great investment.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product/services by analysts would negatively impact their business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product/service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that was instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products/services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: agree
    • Ensured they met schedules and deadlines for the analysts: agree
    • Facilitated the co-ordination of activities across their internal response team: agree
    • Acted as an extension of staff: agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a June 2021 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I was very impressed with the quality of work and effort provided by The Skills Connection. And I truly enjoyed working with them. They encouraged and guided us to think about our messaging at a level I don’t think we ever had . It wasn’t always easy work but they made it fun and the end result is something we’ll not only be using for the Magic Quadrant submission but in various forms throughout our company.

We would certainly recommend The Skills Connection as our engagement with them helped teach us how to communicate the value of our products more effectively."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that was instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on an April 2021 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The money we spend (and will continue to spend) with The Skills Connection has proved to be an invaluable investment. Our target analysts have a much sharper understanding of the value we deliver, and now give their clients stronger endorsements of our solutions, and we hear way more feedback from our customers that a Gartner analyst recommended our company, and the deal was sealed because of it. In my view, working with the Skills Connection has definitely led to a tangible increase in new business opportunities.

There’s simply now way to navigate the nuances and complexities of a major research assessment without some insight into how analysts think and behave in the context of a research study. It’s a rigorous process for both analyst and vendor if done right, and you must go in with the right mindset and the right approach when responding to study questionnaires, and interaction in general. Only a former research analyst can truly guide you through an experience like that. We joke that our Skills Connection analyst is our “oracle”, but without her we’d be flying blind. Sure – you might get top right eventually based on execution alone, but the experience you give analysts and the quality of the information you provide gives analysts a sense of how organized and ready for prime time you are. Don’t be sloppy and don’t provide the wrong kind of information or you’ll miss out on massive opportunities. Trust me – you won’t get it right without the right guidance."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that was instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the coordination of activities across their internal response team: agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • The Skills Connection is:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a May 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection for developing and executing our analyst relations plan.

The team at The Skills Connection are real pros and provided great guidance to help us develop our analyst plan and briefing decks, as well as work with each presenter to have compelling content, examples and talking points for those briefings. For analyst inquiries, they also helped shape our prep questions and content to make sure we got the most from each analyst interaction.

I would recommend The Skills Connection because of their experience, expertise and clear, direct and constructive feedback. I found them to be a great partner to work with throughout the process of developing our analyst relations plan, executing on it, and continuing to hone it as our relationships with analysts evolved.

The Skills Connection was able to bring value to us by providing a clear analyst strategy and plan along with helping us develop compelling analyst briefing decks — both for introductory analyst briefings and for product launch briefings.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Provide the tools and best practices needed to build a strong case for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: strongly agree
    • acted as an extension of staff: agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following statements:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a July 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We used The Skills Connections as our consulting partner during our Gartner Magic Quadrant and Critical Capabilities assessment. They worked with us prior to us receiving the Gartner welcome package until the final report was published. It was an eight-month period of co-working, where we received far more from them than we ever expected.

They pushed us to understand what we do, why we do it, how we do it, and most importantly answer the question ‘so what?’ (from our customers’ perspective). To have that clear allowed us to not only present ourselves to the analysts with a strong vision, but equally to the rest of the market as well.

We would strongly recommend them because they work as if they are a part of the team. At some points during our time together, they had more energy to fight for things in our favor than we had ourselves. And that is priceless.

They gave us the map. Based on their former research experience we were able to get into the analysts’ internal mindset. So not only were we able to provide relevant content during the assessment, but we also understood how to use it for our benefit when interacting with the rest of the market. We now have strong marketing positioning because of the work we did with The Skills Connection."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following attributes of The Skills Connection:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on an August 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We worked with The Skills Connection to enable us to respond better to the Gartner Magic Quadrant process. They clearly have a lot of experience and we found that they acted like owners of our business. They were very committed to the result and ALWAYS available when needed.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a May 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The money we spent with The Skills Connection proved to be a great investment. Both our Analyst Relations spokespeople and I have received significant value from our interactions with The Skills Connection

Our first engagement was for AR Spokespeople Training. In a second engagement we used consulting time to develop a Wave briefing story and deck.

We would certainly recommend them. They are a knowledgeable, experienced, personable and engaging team. Important for me, they were able to provide the evidence of best practices to our stakeholders to validate what I’d been preaching."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: agree
    • Facilitated the co-ordination of activities across their internal response team: agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a May 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us to put together the briefing for a Forrester Wave.

While we are still waiting for the assessment results, the work we did with them is already being leveraged across our marketing and sales teams for other initiatives.

We would definitely recommend The Skills Connection to help you formulate good evidence of your offering."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on an August 2019 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We engaged The Skills Connection (TSC) to help us with our Magic Quadrant (MQ) submission.

TSC provided us with a comprehensive end-to-end service with intellectual rigor, spot-on advice and contribution – easily becoming an extension of our team.

We would certainly recommend them as they were able to synthesize the MQ submission process into an actionable process, and create internal alignment with our various stakeholders who otherwise would have had difficulty executing efficiently.

The work has further enabled us to align our future product development, marketing, and sales with the MQ looking forwards."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a March 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection has assisted us in analyst relations and, particularly, specific assessment reports, such as the Gartner Magic Quadrant and Forrester Wave.

Utilising their skills and knowledge, we were able to deliver an outstanding result for the Gartner Magic Quadrant we appear in. Compared to what we had been doing previously, this result was a substantial improvement and we were really satisfied with the final outcome.

We found them to be a very professional, competent and friendly team who delivered results above our expectations. We rate them ten out of ten.

In addition, we also found that this process forced our whole team to work through a really useful exercise of identifying what the real value is that we deliver to our customers, and where we, as a company, want to be in the mid to long term.
"

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: strongly agree
    • acted as an extension of staff: agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: strongly agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a December 2019 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Excellent and personal service that is always available.

Consistently practical and good advice led to the desired improvement in our Magic Quadrant ranking

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product/service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the coordination of activities across their internal response team: strongly agree
    • acted as an extension of staff: strongly agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: strongly agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a December 2019 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would certainly recommend the Skills Connection. Our goal was to get recognized by Gartner as a Cool Vendor and we achieved that. We were able to leverage their professionalism and knowledge. Our consultant was proactive in bringing ideas. She led the process and made sure we made the right progress. She clearly cared about making this engagement a success, which it was.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • We worked with Anne to win the Gartner Cool Vendor

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product/service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products/services
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the coordination of activities across their internal response team: agree
    • acted as an extension of staff: agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following statements:
    • collaborative: agree
    • knowledgeable: agree
    • service-oriented: agree
    • value for money: strongly agree
    • best practice focused: agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a January 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection (TSC) has been an integral part of our business from the beginning.

TSC has touched every analyst interaction we’ve had. From assessments to business update briefings, TSC has been both part of the team and an invaluable outside voice with a different perspective to ensure that we are being honest with ourselves and our target analysts.

Initially, TSC was able to help us achieve inclusion in a Gartner Cool Vendor report in 2014, and the relationship grew from there. TSC was instrumental in helping our company to craft and communicate a unique, differentiated story about our core product which ultimately led to a Leader position in the inaugural Magic Quadrant (MQ) for this category in 2017 (a position that the company has continued to hold in every subsequent MQ).

Outside of assisting the team with any assessments that we are included in, TSC has instrumented a culture of AR best practices at our business. The entire team, from the CEO on down, understands the value and benefits of a targeted, engaged AR program.

I would wholeheartedly recommend TSC. Every organization, from 10-person start-ups to large enterprises, can benefit from a relationship with TSC. They are client-focused, proactive and diligent in helping organizations initiate and/or improve their AR strategy. Our company owes a lot of our success to TSC and our TSC consultant.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: strongly agree
    • acted as an extension of staff: strongly agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: strongly agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a February 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We invested in The Skills Connection to support our efforts to set realistic goals for our first Magic Quadrant (MQ).

The money we spent with them proved to be a great investment. We entered our first MQ as a vendor, and The Skills Connection played a critical role empowering us to set expectations with our executives and achieve realistic goals. They helped us maximize our position in our first MQ with great momentum for our second MQ. Our position was strong enough to call out key differentiators in our MQ reprints that we delivered to our prospects and customers. In addition, the MQ results were strong enough to make a positive impression with our investors.

The Skills Connection educated us on how to effectively communicate our value propositions and key differentiators in a way that would resonate with the analysts. They reviewed and provided feedback for all our content including questionnaire responses. They have established themselves as a highly valued source of coaching, support and insight for business-critical initiatives with large industry analyst firms.

The real-world experience of The Skills Connection team provides a level of credibility and insight that can’t be matched by any other consultant or expert. Setting realistic internal expectations is half the battle when participating in MQs, and there isn’t a more credible source to educate participants about the facts regarding process, methodology and scoring for MQs. Not only did our Skills Connection consultant help us build and deliver content effectively, but he also made himself available to join calls that were convenient for our team, but not convenient for him with respect to his time zone. We were very impressed with the level of expertise, professionalism and availability that was delivered by the The Skills Connection.

The Skills Connection team have real-world expertise based on hands-on work experience. Not only does that contribute to producing results, but it also empowers the client to set realistic expectations by debunking misconceptions about competitive evaluation processes and methodologies. Setting realistic expectations internally is half the battle."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • It was our first MQ, so we needed to set realistic goals and expectations.

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts
    • Be prepared to manage potential vendor escalations.

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
    • Helped us set and achieve realistic goals in our first MQ.
  • Agrees with the following statements:
    • met their internal schedules and deadlines: strongly agree
    • ensured they met schedules and deadlines for the analysts: strongly agree
    • facilitated the co-ordination of activities across their internal response team: agree
    • acted as an extension of staff: strongly agree
    • enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • collaborative: strongly agree
    • knowledgeable: strongly agree
    • service-oriented: strongly agree
    • value for money: strongly agree
    • best practice focused: strongly agree

The Skills Connection Case Study

Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a July 2019 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection have really been instrumental in helping us navigate the Gartner Magic Quadrant (MQ) process, and more broadly, effectively engage the Gartner analysts covering our space. They have provided insights that I doubt we would have discovered on our own and given us candidate feedback that’s helped us improve our ratings (and essentially our product). As a result, We’ve been creeping our way up the MQ, and along the way, we’ve been developing great relationships with the Gartner analysts. Not only would I recommend The Skills Connection, I actively do!”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a July 2019 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to review our AR programs, and also our value proposition reviews. They have been outstanding in the quality of advice provided for our analyst-related programs.”

“I strongly recommend The Skills Connection for software vendors, especially in an emerging category because they can make a big impact. But also, for mature categories, as highly experienced former Gartner analysts they provide a better understanding of how your target analysts may be thinking, which may help you improve your company positioning significantly. In our case, it helped us hone the skills, methodology and actual responses for Gartner Magic Quadrants. With a highly innovative product and an outstanding PM team, we have been able to position as a Leader six times in the past 3 years across 2 markets. It is rare that any vendor performs so well so fast, and I can attest that The Skills Connection contributed to this success as I led the teams managing all these deliveries.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a June 2019 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

We would recommend The Skills Connection without hesitation, they did a truly outstanding job and it was great value for the money.

We used The Skills Connection to assist us in the preparation of our responses to the Magic Quadrant. Our score improved over the prior year as we went from the Challenger’s Quadrant to the Leaders Quadrant and we attribute much of that improvement directly to their efforts. That is what we hired them to do and they were successful. They can think like the analysts which is invaluable in terms of ensuring that responses hit the mark. They were also very flexible with their time and willing to work around our schedules which we greatly appreciated. We will use them again.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts
    • Did an excellent job analyzing their prior MQ responses to see where they fell short

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
    • Helped them effectively frame our MQ responses in the ways that would best resonate with the analysts
    • Helped them to understand what the analyst wanted to hear rather than what they thought they should say
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
    • They did a great job of helping them distill their responses on the MQ to the elements that would most likely hit home with the analysts
    • Their objective review of their work led to many improvements they would not otherwise have achieved
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a Medium Enterprise Computer Software Company is based on a November 2018 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We all know that having a great product alone will not necessarily get you a spot in the Leader’s Quadrant of the Gartner Magic Quadrant (MQ). You have to execute at a high-level on the 3 phases of the MQ: customer references, questionnaire, and demo.

The Skills Connection guided our team and enabled us to successfully execute on a strategic process for each phase of the MQ with the result that we are a Leader for the 2nd year in a row.

I could not imagine going through this process without The Skills Connection team at our side. They act as a true extension of our team and are instrumental in ensuring we put our best foot forward at every phase."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Many of us have had experience working with analysts and have worked through Gartner MQ processes in the past, but we wanted to bring in an expert that would take our efforts to the next level.

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the coordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: Strongly agree
    • Knowledgeable: Strongly agree
    • Service-oriented: Strongly agree
    • Value for money: Strongly agree
    • Best practice focused: Strongly agree

The Skills Connection Case Study

Small Business Computer Services Company

Introduction

This case study of a small business computer services company is based on a July 2018 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The money we spent with The Skills Connection proved to be a great investment. Our target analysts have a much sharper understanding of the value we deliver, and now give their clients a stronger endorsement of our solutions.”

“This is the second time I have worked with The Skills Connection, and once again I was very impressed with the quality of the advice and the thoroughness of the work.”

“We saw a big improvement in our standing in the Gartner Magic Quadrant versus our standing in a similar evaluation from Forrester one year ago. The Skills Connection team brings a lot of expertise as it relates to Gartner and helps guide vendors on how to best package their story and provide enough evidence to make it compelling for the analysts. It’s very evident to us that the counsel we received helped us present ourselves in a much stronger way with Gartner than we did with Forrester. They were a tremendous partner throughout the project and always offered very helpful advice. I would absolutely work with them again in the future.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree



More Research on The Skills Connection