TechValidate Research on The Skills Connection

61 Case Studies – Page 2 of 3


The Skills Connection Case Study

Small Business Computer Services Company

Introduction

This case study of a small business computer services company is based on a June 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection provided valuable counsel to us through the journey of building our value proposition for a new SaaS product, identifying and sharpening appropriate use cases, and collecting the evidence to support our suggested product positioning.”

“The money we spent with The Skills Connection proved to be a great investment. Our target analysts have a much sharper understanding of the value we deliver, and now give their clients a stronger endorsement of our solutions, which has led to a tangible increase in new business opportunities.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Generated new business by improving the clarity of their market story
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

The Skills Connection Case Study

Small Business Computer Hardware Company

Introduction

This case study of a small business computer hardware company is based on a June 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Helping us move up and to the right on the Magic Quadrant is something we fully expect to see as a real business result from this engagement. Our submission this year was 100 times better than last years because of their assistance. We developed collateral and materials and marketing messaging we will continue to utilize throughout the year as well.”

“They were extremely knowledgeable about the Gartner process and their expectations. They went above and beyond working around our schedules to help make our response much better than we would have put together on our own. They helped us put all the information Gartner would want to see in a format they would want to see it in, hitting the points Gartner would care about. Their engagement was extremely valuable to help us for honing in on our essential story to help shape our marketing message, as well to help with customer endeavors.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

The Skills Connection Case Study

Medium Enterprise Telecommunications Equipment Company

Introduction

This case study of a medium enterprise telecommunications equipment company is based on a June 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The team at The Skills Connection is first-class. They are easy to work with, have an incredible knowledge of the industry, are quick to react, and really want to make an impact for your company. I would recommend them to anyone.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We used The Skills Connection to prepare a Gartner Magic Quadrant (MQ) briefing deck with the aim of moving our dot. We also utilized them to discuss messaging with the analysts when we had a CEO change and an impending lawsuit with an industry giant and one of our technology partners mid-way through the MQ process.”

“We thought we were going to just have a great briefing deck. What surprised us and also exceeded our expectations was the breadth of service and process around the preparation of the inclusion package, right down to how the document should be presented/formatted, the references and the Critical Capabilities report. All of those components made a significant difference.”

“Yes, I would recommend them. The insight and experience they bring to the table about the inner-workings at an analyst firm are extremely valuable to ensuring we put the right information forward, in the right format at the right time. Without them we likely would have repeated the same mistakes made the prior year and quite honestly, I’m convinced without them we likely could have risked even lowering our position instead of improving it.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create compelling evidence-based cases for analysts

Results

  • Experience gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
    • Gave us insight into what analysts were looking for..ie. they want evidence on how they can refer you to a client
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Large Enterprise Computer Services Company

Introduction

This case study of a large enterprise computer services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to develop Gartner Magic Quadrant (MQ) responses. The Skills Connection do an excellent job by helping us understand our strengths and weaknesses in the context of an MQ. This understanding is then used to help us develop plans and materials to capitalise on the strengths and constructively address the weaknesses found.”

“We have seen improvements in our Gartner Magic Quadrant positions in several areas which have attracted positive comments from our customers.”

“The Skills Connection understand the process, the analysts and the client very well. I am particularly impressed by how they quickly familiarise themselves with the clients business and use this knowledge to suggest improvements and the means to address analyst perceived weaknesses.”

“I would strongly recommend The Skills Connection. Not only do they understand and communicate what the analysts are looking for, they actively engage with us and push us, politely but firmly, to think deeply about how we can best portray ourselves. The interactive, enquiring nature of the engagement gets the best from us. The excellent results speak for themselves.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Security Products & Services Company

Introduction

This case study of a small business security products & services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection support us during the Gartner Magic Quadrant (MQ) process, the preparation and execution of analyst briefings and analyst relations planning in general.”

“As a result of their work, we have developed a clearer understanding of our strengths, weaknesses and value that we provide and were able to improve our position in the Gartner Magic Quadrant.”

“I would reccomend them as they bring in a valuable outside view and challenge the team to produce better results. What you see/read is what you get with The Skills Connection.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helps drive our analyst relations program and enriches our analyst content to support our success. They have particularly helped us to optimally position our company to the Tier 1 analysts.”

“I would recommend The Skills Connection to anyone who has a great product and needs analyst relations expertise to move it forward in the market. Our consultant clearly knows his stuff, and has been very responsive. This helps us ensure that we’re working on the things that will make the biggest impact for our organization.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend The Skills Connection to companies who have just started dealing with major analyst groups and don’t understand how best to engage. They offer solid, no-nonsense advice. At the end of the day they bring value through better analyst communication which equals analyst recommendations which equals $$$.”

“The Skills Connection helped us communicate with target analysts. As a result, the analysts gained a better understanding of the value we deliver and started giving their clients a stronger endorsement of our solutions. These changes have led to an increase in new business opportunities.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts

Results

  • Experience gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
  • Benefit from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us to build our analyst briefing deck.”

“They helped us to phrase and formulate the deck in a way that made sense for the analysts. They gave us confidence in our approach and in knowing that the final deck was right.”

“I would recommend them to others. They are very professional and very knowledgeable. They managed to direct us to do what was needed in a very short period of time.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefit from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection enabled us to craft the right response to the Gartner Magic Quadrant (MQ) questionnaire and tailor our presentation to focus on each element that the analysts were looking at. The net result was that we were included for the first time.”

“I would recommend The Skills Connection as they provide an excellent insight into the analyst world. We received, for them, exactly the help and services that we needed to achieve our objective of MQ inclusion.”

Challenges

  • Engaged with The Skills Connection for the following reason:
    • Did not have the in-house expertise to effectively engage with analysts

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefit from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection works together with our internal resources on our Gartner and Forrester rankings. They particularly help us in nurturing the relationship we have with the analyst community.”

“I have been very satisfied with their services due to the unique skillset they have, good co-operation and really great execution.”

“I would recommend, and infact a number of times have, recommended The Skills Connection because we are so satisfied with what they do. They specifically have helped us to improve our existing (already good) Gartner ranking and have brought us from zero to hero at Forrester.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection as an extension of our Marketing team to manage our analyst relations.”

“They have deep experience, are easy to work with, and are clearly very knowledgeable on analyst relations.”

“The biggest value-add has been to educate the team on evidence-based proof points and on how to create a narrative that analysts understand and would publically recognize.”

“I absolutely, and often, recommend The Skills Connection. They’ve transformed how we interact with, and communicate to, the core analysts in our industry. They have helped us hit our Gartner Magic Quadrant goal and as a result, have allowed us to give our sales team the ammo they need to be more aggressive in their positioning of us against our competition.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We work with The Skills Connection on our overall analyst engagement. Their knowledge and contribution is enormous.”

“They have hepled us to increase our position in Gartner’s Magic Quadrant and have helped us generally in planning our analyst engagement.”

“I would absolutely recommend them. The value they have provided is unparalleled. The dedication they show to their work is unmatched.”

Challenges

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We are working with The Skills Connection, as an extension of our analysts relations (AR) team, to help us to organize the activities and stories that we need to create and deliver to better engage with our target analysts.”

“Our experience with The Skills Connection during the last year has been very good. We see a great value in working with them. We managed to create a good story that helped us to move positively in the most recent Gartner Magic Quadrant.”

“We see great value in working with The Skills Connection. I would recommend them.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection offer strong knowledge and experience. I would certainly recommend them as they have provided excellent advice and enhancement to our analyst relations effort and they have helped us improve our position with the analyst community. They are easy to work with and most importantly help drive tangible, positive results through their valuable advice, assistance and useful coaching.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us in responding to the Gartner Magic Quadrant (MQ) survey.”

“We witnessed very good, visible results after using their services – specifically our position improved.”

“The MQ is one of the most important factors influencing our target buyers’ decision-making for solutions like ours. We have been included in the MQ in the past but without any position improvement year-over-year. Improving position is definitely a favorable factor in attracting prospects and The Skills Connection helped us to achieve this. I would definitely recommend them.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefit from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection has helped us to establish and improve our overall analyst relations. In terms of Gartner Magic Quadrant (MQ) analysis, they guide us through the whole process and challenge our positions. With their highly proficient skills they have helped us to improve our MQ Position for the third successive time.”

“The Skills Connection provide highly qualified support in a timely manner. I recommend them without any reservation. By virtue of their experience in the analyst business they really complete our team. They help us to persistently focus our analyst communication on what really counts. They have helped us to sharpen our value proposition and show how we truly differentiate from our competition.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Based on their extensive experience and knowledge with analyst companies, The Skills Connection have helped us to re-build our analyst presentation, particularly focusing on our company offering through relevant and effective messages.”

“I would recommend them. Their valuable knowledge and in-house familiarity with Gartner makes their service extremely valuable for companies who decided to invest in promoting their analyst relations.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
    • It is simply too early to tell regarding these options, but we hope that is the upcoming weeks they will turn out to be positive: “Generated new business by improving the clarity of our market story”, “Helped us to positively shift our position in the MQ/Wave/Marketscape”.
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection team work with us on a range of activities. This starts with our overall analyst engagement, including briefings and participation in various vendor evaluations. In addition, they are working with us on our user conference. This involves training staff on presenting, helping them to work out the right content and reviewing their draft presentations. Lastly, they are also a part of the team that is working to improve our product roadmap document; ensuring that all our messages are really clear.”

“I would strongly recommend The Skills Connection for the following reasons: – they have always provided very good advice on how to create a convincing story, their ability to structure our arguments to focus on the main ideas, their capacity to understand new developments quickly and integrate them into our story for the relevant analysts. Overall they have the capacity to help craft an effective storyline and bring out the essential elements, they provide very constructive feedback, and have a very effective structured approach.”

“With their help we became a leader in the Magic Quadrant and have remained a leader for the last 3 years. We are now also a leader in the relevant IDC MarketScape (on our first attempt) as well as a leader in Nelson Hall’s NEAT assessment where we are one of the most highly ratedd suppliers.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Large Enterprise Computer Services Company

Introduction

This case study of a large enterprise computer services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We work with The Skills Connection to prepare for our Gartner Magic Quadrant (MQ) submission. They help us to interpret the requirements, storyboard the response, review references, prepare our presenters to deliver the presentation, and review all of our collateral prior to submission.”

“I would recommend them as they are easy to work with, adaptable, and truly become a part of the team. Critically they understand Gartner absolutely. They are very experienced, with excellent analytical skills and very good influencing skills.”

“Net, their understanding of the analyst mindset contributed to our achieving our best ever position in the MQ.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection supports us through the whole Gartner Magic Quadrant (MQ) process; identifying the key messages, selecting and briefing reference customers and preparing the vendor briefing.”

“I would definitely recommend The Skills Connection because I think that working with them has been essential for us to gain a better understanding of the MQ process and to be able to manage it effectively. It has led to a significant improvement in the assessment for our company.”

“Beyond that, they have also helped us to better communicate the value that our solutions provide to both prospects and customers.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
    • Helped us to learn to focus on business value for our customers through all presentations
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We leverage The Skills Connection to refine our approach with the analyst community and ensure that we communicate effectively. They provide us with an annual strategy and then work with us to ensure we are executing on that plan.”

“Within the first few months, they identified areas where we could refine our communication with the analysts, built a roadmap for our engagement, and identified where we could increase our visibility.”

“The level of engagement from the team at The Skills Connection makes all the difference. They do not treat each client with boiler plate material. They take the time to review and understand the needs of the company and create a strategic plan to execute.”

“We would recommend The Skills Connection. It is like hiring an analyst bootcamp. They will work with your team to develop and refine your company’s analyst strategy and then continually push your team to execute.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to advise us in sharpening our messaging and they were there to help and advise us in a tough situation. They always bring a perspective to the table. That is why we would recommend them.”

“Beyond the dialogue with analysts, the process has really helped us to focus on what we need to do in generating information within our business overall.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection as an extension to our analyst relations (AR) team and to provide the knowledge, objectivity, and consistency we could well lack if we relied solely on our own in-house resource.”

“We find them professional, helpful, engaged and they understand our needs well.”

“They ensure that we are presenting, inquiring with, and engaging the right analysts to progress our coverage and understanding by the relevant analysts.”

“I would absolutely recommend them. They have helped us to get far better and more consistent results with our AR program and have helped us to achieve better and more consistent results with Magic Quadrants. They clearly have the skills in abundance to do that for other organizations looking to achieve the same.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Large Enterprise Professional Services Company

Introduction

This case study of a large enterprise professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We leverage The Skills Connection to facilitate our ongoing analyst relations for specific target analysts including our Gartner Magic Quadrant (MQ) submission.”

“The Skills Connection team has been extremely valuable in providing insights and understanding the challenge at hand, and quickly helping us assemble our story, as we engage with the analysts.”

“The Skills Connection was able to help us with formulating our story, which resulted in a positive movement in our MQ position and improvement in our relationship with a number of the analysts. Additionally, the Skills Connection team’s previous experience, as analysts in the industry, has provided us invaluable insights on how to engage and communicate with the analysts.”

“They have been a great partner for us and a firm that I would definitely recommend.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Medium Enterprise Consumer Services Company

Introduction

This case study of a medium enterprise consumer services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to support our general interactions with Gartner analysts and to support our efforts in two Magic Quadrants.”

“Yes, I would recommend them. We have benefited significantly from their expertise, experience and insight in order to improve the way in which we interact with analysts and manage the Magic Quadrant process.”

“I’ve been very happy with the service delivered and the positive impact on our Gartner interactions.”

“Our target analysts have a better understanding of us, our products and capabilities and the success we achieve in the market in order to more positively position our services to their clients.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection act as a conduit for our Tier 1 analyst relations. They help us with guidance and review for our Gartner Magic Quadrant (MQ) survey response. They offer on-going guidance, insight and optimal execution in our analyst relations.”

“I absolutely recommend them. The Skills Connection provides an invaluable outsider’s perspective and asks us the key questions the analysts will want answered. They are intensely committed to ensuring we’re optimally positioned and prepared for every analyst engagement.”

“They offer a level of experience, insight, and expertise in analysts relations that is second to none.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • We wanted a well informed and strategic outside perspective informing our ongoing engagements with tier 1 analysts

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We used The Skills Connection to prepare for participation in analyst reports.”

“I thought they were very helpful in crafting a narrative that made sense and providing insight into the analysts’ thought process.”

“I would recommend The Skills Connection as they have a holistic view of the process and were extremely helpful in crafting a narrative that resonated with the analyst.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Previous employer used The Skills Connection to prepare for participation in analyst reports

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to support one specific analyst study, but also use this experience to inform and influence all our other analyst interactions.”

“They add great value to the analyst management process.”

“We would certainly recommend them. They offer strong expertise that has made us much more focused and effective in all of our analyst interactions.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skill Connection to help us with ongoing analyst engagement, as well as preparing and responding to analyst surveys.”

“They are experienced people who offer good advice and, most particularly, see the situation from our side.”

“We would certainly recommend them. They have helped us to improve our performance and our internal focus on continuously capturing data that will help us in our work with analysts.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.



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