TechValidate Research on The Skills Connection

64 Case Studies – Page 3 of 3


Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We used The Skills Connection to prepare for participation in analyst reports.”

“I thought they were very helpful in crafting a narrative that made sense and providing insight into the analysts’ thought process.”

“I would recommend The Skills Connection as they have a holistic view of the process and were extremely helpful in crafting a narrative that resonated with the analyst.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Previous employer used The Skills Connection to prepare for participation in analyst reports

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to support one specific analyst study, but also use this experience to inform and influence all our other analyst interactions.”

“They add great value to the analyst management process.”

“We would certainly recommend them. They offer strong expertise that has made us much more focused and effective in all of our analyst interactions.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skill Connection to help us with ongoing analyst engagement, as well as preparing and responding to analyst surveys.”

“They are experienced people who offer good advice and, most particularly, see the situation from our side.”

“We would certainly recommend them. They have helped us to improve our performance and our internal focus on continuously capturing data that will help us in our work with analysts.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us with the Gartner Magic Quadrant (MQ) survey.”

“They have added a lot of value to our Gartner process and help us deal effectively with Gartner – something we struggle with.”

“The result has been that they have helped us to improve our MQ position and thus the number of leads generated.”

Challenges

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4.5 out of 5 stars.



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