TechValidate Research on The Skills Connection

These pages present data that TechValidate has sourced via direct research with verified customers and users of The Skills Connection. TechValidate stands behind the authenticity of all published data. Learn more »



119 Customers Surveyed

1,093 Data Points Collected

172 Published TechFacts

33 Published Charts

54 Published Case Studies



Selected Research Highlights


The Skills Connection Customer Research

95% of Clients See Us as Truly Being an Extension of Staff

When asked if The Skills Connection acted as an extension of staff, customers said:

Strongly Agree: 58%
Agree: 37%
Disagree: 5%

The Skills Connection Customer Satisfaction Rating

An Analyst/Influencer Relations at a small business computer software company would be very likely to recommend The Skills Connection for this reason:

The Skills Connection has offered us comprehensive end-to-end services with intellectual rigor, spot-on advice, and contribution – easily becoming an extension of our team.

Why People Say They Recommend The Skills Connection

A Product Marketer of a large enterprise computer services company is very likely to recommend The Skills Connection for the following reason:

Overall quality of engagement and ultimately exceeding our desired outcome.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us to build our analyst briefing deck.”

“They helped us to phrase and formulate the deck in a way that made sense for the analysts. They gave us confidence in our approach and in knowing that the final deck was right.”

“I would recommend them to others. They are very professional and very knowledgeable. They managed to direct us to do what was needed in a very short period of time.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefit from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4.5 out of 5 stars.

The Skills Connection Customer Research

Why Companies Engage The Skills Connection

Which of the following statements describe what prompted you to engage The Skills Connection?

We wanted to change our position in the MQ/Wave/Marketscape to generate new business
78%
We wanted to learn how to effectively differentiate ourselves from our competitors when talking with analysts
66%
We did not have the in-house expertise to effectively engage with analysts
43%
We were concerned that coverage of our product/services by analysts would negatively impact our business
16%

Case Study: Large Enterprise Professional Services Company

Introduction

This case study of a large enterprise professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We leverage The Skills Connection to facilitate our ongoing analyst relations for specific target analysts including our Gartner Magic Quadrant (MQ) submission.”

“The Skills Connection team has been extremely valuable in providing insights and understanding the challenge at hand, and quickly helping us assemble our story, as we engage with the analysts.”

“The Skills Connection was able to help us with formulating our story, which resulted in a positive movement in our MQ position and improvement in our relationship with a number of the analysts. Additionally, the Skills Connection team’s previous experience, as analysts in the industry, has provided us invaluable insights on how to engage and communicate with the analysts.”

“They have been a great partner for us and a firm that I would definitely recommend.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4 out of 5 stars.


More to Explore



About The Skills Connection

The Skills Connection helps technology companies to get the right results from analyst engagement. They work with technology clients that want to optimize their chances of success in a Gartner MQ or Forrester Wave assessment. In addition, they work with elite analyst firms, providing coaching and training services to sharpen delivery and improve client satisfaction and renewal rates.

The Skills Connection Website   The Skills Connection Website