Challenges
The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:
- Engaged with The Skills Connection for the following reasons:
- Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
- Wanted to change their position in the MQ/Wave/Marketscape to generate new business
- Were concerned that coverage of their product / services by analysts would negatively impact their business
Use Case
The key features and functionalities of The Skills Connection that the surveyed company uses:
- Uses The Skills Connection to:
- Provide the necessary expertise to effectively engage analysts
- Show them how to gather the right information for analysts
- Show them how to effectively communicate their story to analysts
- Help them improve their position in an MQ/Wave/Marketscape
- Focus just on what was needed, and avoid wasting time on anything else
- Provide the tools and best practices needed to build a strong case for analysts
- Create compelling evidence-based cases for analysts
Results
The surveyed company achieved the following results with The Skills Connection:
- Experiences gained with The Skills Connection:
- Confidence communicating the unique value of their solution to analysts
- The ability to create a strong evidence-based case to analysts covering their product / service
- The skills needed to communicate with analysts in the future
- Unique insights about their solution that were instrumental in winning over analysts
- Benefits from working with The Skills Connection:
- Made the most effective use of their internal resources
- Generated new business by improving the clarity of their market story
- Positively shifted their position in the MQ/Wave/Marketscape
- Received better results than when they had engaged with analysts
- Provided their internal team the tools and skills to effectively engage with analysts
- Effectively communicates the unique value of their products / services
- Agrees with the following statements:
- Met their internal schedules and deadlines: strongly agree
- Ensured they met schedules and deadlines for the analysts: strongly agree
- Facilitated the co-ordination of activities across their internal response team: strongly agree
- Acted as an extension of staff: strongly agree
- Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
- Agrees with the following statements:
- Collaborative: strongly agree
- Knowledgeable: strongly agree
- Service-oriented: strongly agree
- Value for money: strongly agree
- Best practice focused: strongly agree
