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TechValidate Research on The Skills Connection

These pages present data that TechValidate has sourced via direct research with verified customers and users of The Skills Connection. TechValidate stands behind the authenticity of all published data. Learn more »



821 Data Points Collected

122 Published TechFacts

11 Published Charts

33 Published Case Studies



Selected Research Highlights


Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend The Skills Connection to companies who have just started dealing with major analyst groups and don’t understand how best to engage. They offer solid, no-nonsense advice. At the end of the day they bring value through better analyst communication which equals analyst recommendations which equals $$$.”

“The Skills Connection helped us communicate with target analysts. As a result, the analysts gained a better understanding of the value we deliver and started giving their clients a stronger endorsement of our solutions. These changes have led to an increase in new business opportunities.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts

Results

  • Experience gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
  • Benefit from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4 out of 5 stars.

The Value Provided by The Skills Connection

Please indicate which of the following statements reflect how your company has benefited from working with The Skills Connection.

Helped us to positively shift our position in the MQ/Wave/Marketscape
69%
Enabled us to get better results than when we had engaged with analysts
65%
Gave our internal team the tools and skills to effectively engage with analysts
63%
Gave us the ability to effectively communicate the unique value of our products/services
58%

Why People Say They Recommend The Skills Connection

An Analyst & Influencer Relations of a medium enterprise security products & services company is very likely to recommend The Skills Connection for the following reason:

Very professional, knowledgeable and can push towards great results.

The Skills Connection Customer Satisfaction Rating

A CMO of a medium enterprise professional services company would be very likely to recommend The Skills Connection for this reason:

The Skills Connection provided great insight into how Gartner analysts view the market and information provided by vendors.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us in responding to the Gartner Magic Quadrant (MQ) survey.”

“We witnessed very good, visible results after using their services – specifically our position improved.”

“The MQ is one of the most important factors influencing our target buyers’ decision-making for solutions like ours. We have been included in the MQ in the past but without any position improvement year-over-year. Improving position is definitely a favorable factor in attracting prospects and The Skills Connection helped us to achieve this. I would definitely recommend them.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefit from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
  • Rates The Skills Connection 4 out of 5 stars.

Why Companies Value Working with The Skills Connection

Please indicate the degree to which you agree with each of the following statements. The Skills Connection is ….

S Strongly Agree S Agree S Disagree

Collaborative
Knowledgeable
Service-oriented
Value for money
Best practice focused


More to Explore



About The Skills Connection

The Skills Connection helps technology companies to get the right results from analyst engagement. They work with technology clients that want to optimize their chances of success in a Gartner MQ or Forrester Wave assessment. In addition, they work with elite analyst firms, providing coaching and training services to sharpen delivery and improve client satisfaction and renewal rates.

The Skills Connection Website   The Skills Connection Website