TechValidate Research on The Skills Connection

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

• Engaged with The Skills Connection for the following reasons:
  • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
  • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

• Uses The Skills Connection to:
  • Provide the necessary expertise to effectively engage analysts
  • Help them improve their position in an MQ/Wave/Marketscape
  • Provide the tools and best practices needed to build a strong case for analysts
  • Create compelling evidence-based cases for analysts

Results

• Experiences gained with The Skills Connection:
  • Confidence communicating the unique value of their solution to analysts
  • The ability to create a strong evidence-based case to analysts covering their product / service
• Benefit from working with The Skills Connection:
  • Effectively communicates the unique value of their products / services
• Rates The Skills Connection 4.5 out of 5 stars.

Introduction

This case study of a large enterprise professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

• Engaged with The Skills Connection for the following reasons:
  • Did not have the in-house expertise to effectively engage with analysts
  • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
  • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

• Uses The Skills Connection to:
  • Provide the necessary expertise to effectively engage analysts
  • Show them how to gather the right information for analysts
  • Show them how to effectively communicate their story to analysts
  • Help them improve their position in an MQ/Wave/Marketscape
  • Create an internal learning environment so that their team can be more effective in the future
  • Provide the tools and best practices needed to build a strong case for analysts
  • Create compelling evidence-based cases for analysts

Results

• Experiences gained with The Skills Connection:
  • Confidence communicating the unique value of their solution to analysts
  • The ability to create a strong evidence-based case to analysts covering their product / service
  • The skills needed to communicate with analysts in the future
• Benefits from working with The Skills Connection:
  • Positively shifted their position in the MQ/Wave/Marketscape
  • Received better results than when they had engaged with analysts
  • Provided their internal team the tools and skills to effectively engage with analysts
  • Effectively communicates the unique value of their products / services
• Rates The Skills Connection 4 out of 5 stars.