Menu

TechValidate Research on The Skills Connection

These pages present data that TechValidate has sourced via direct research with verified customers and users of The Skills Connection. TechValidate stands behind the authenticity of all published data. Learn more »



924 Data Points Collected

135 Published TechFacts

11 Published Charts

45 Published Case Studies



Selected Research Highlights


The Skills Connection Case Study

Medium Enterprise Financial Services Company

Introduction

This case study of a medium enterprise financial services company is based on an April 2017 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection understand the influencer business and are incredibly supportive. They helped focus our team throughout a complex vendor evaluation process and helped to manage the expectations of our management team.”

“They are very professional, consistently honoring all commitments, and they quickly became an integral part of our team. What impressed me most, however, was the way they rallied to our support when we faced a difficult negotiation. You can count on The Skills Connection to provide good guidance and to stand by you no matter what.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

“The briefing presentation and product demos that we developed for this evaluation were much stronger than they would have been without their guidance. We learned from that process and will be able to apply that knowledge in future evaluations.”

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefit from working with The Skills Connection:
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree
  • Rates The Skills Connection as 5 out of 5 stars.

Case Study: Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to support one specific analyst study, but also use this experience to inform and influence all our other analyst interactions.”

“They add great value to the analyst management process.”

“We would certainly recommend them. They offer strong expertise that has made us much more focused and effective in all of our analyst interactions.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4 out of 5 stars.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

They provide us support during the Gartner Magic Quadrant process, preparation and execution of analyst vendor briefings and analyst relations planning in general.

Would you recommend The Skills Connection?

They bring in a valuable outside view and challenge my team to produce better results.

Ensuring Our Clients Hit the Challenging Analyst Deadlines

When asked if The Skills Connection ensured they met schedules and deadlines for the analysts, customers said:

Strongly Agree: 61%
Agree: 38%
Disagree: 2%

How Companies Use The Skills Connection

Check all of the following statements that describe how you use The Skills Connection.

Give us the necessary expertise to effectively engage analysts
61%
Show us how to gather the right information for analysts
63%
Show us how to effectively communicate our story to analysts
94%
Help us improve our position in an MQ/Wave/Marketscape
87%
Help us enter an assessment such as an MQ/Wave/Marketscape for the first time
15%
Focus just on what was needed, and avoid wasting time on anything else
42%
Create an internal learning environment so that our team can be more effective in the future
31%
Provide the tools and best practices needed to build a strong case for analysts
52%
Create compelling evidence-based cases for analysts
71%

Why People Say They Recommend The Skills Connection

A Product Marketer of a small business computer software company is very likely to recommend The Skills Connection for the following reason:

As the head of marketing at a data security software company, I was very pleased with the insight and guidance provided to us by The Skills Connection in respect of our Gartner Magic Quadrant process. Their collective experience and expertise as former analysts was impressive and evident time and again in our engagement. I can’t think of anyone better to get analyst relations advice from than a strong senior team of former analysts! Best of all, they are great folks to work with and quickly became a liked and trusted extension of the team.



More to Explore



About The Skills Connection

The Skills Connection helps technology companies to get the right results from analyst engagement. They work with technology clients that want to optimize their chances of success in a Gartner MQ or Forrester Wave assessment. In addition, they work with elite analyst firms, providing coaching and training services to sharpen delivery and improve client satisfaction and renewal rates.

The Skills Connection Website   The Skills Connection Website