TechValidate Research on The Skills Connection

These pages present data that TechValidate has sourced via direct research with verified customers and users of The Skills Connection. TechValidate stands behind the authenticity of all published data. Learn more »



112 Customers Surveyed

1,037 Data Points Collected

156 Published TechFacts

33 Published Charts

48 Published Case Studies



Selected Research Highlights


Case Study: Large Enterprise Computer Services Company

Introduction

This case study of a large enterprise computer services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We work with The Skills Connection to prepare for our Gartner Magic Quadrant (MQ) submission. They help us to interpret the requirements, storyboard the response, review references, prepare our presenters to deliver the presentation, and review all of our collateral prior to submission.”

“I would recommend them as they are easy to work with, adaptable, and truly become a part of the team. Critically they understand Gartner absolutely. They are very experienced, with excellent analytical skills and very good influencing skills.”

“Net, their understanding of the analyst mindset contributed to our achieving our best ever position in the MQ.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4.5 out of 5 stars.

The Skills Connection Customer Research

Adding Value For Our Clients

Please indicate the degree to which you agree with each of the following statements. The Skills Connection ….

Strongly Agree Agree Disagree

Met our internal schedules and deadlines
Ensured we met schedules and deadlines for the analysts
Facilitated the co-ordination of activities across our internal response team
Acted as an extension of staff
Enabled us to focus on what was needed and avoid wasting time on anything else

The Skills Connection Customer Satisfaction Rating

A Strategy Director at a Large Enterprise Energy & Utilities Company would be very likely to recommend The Skills Connection for this reason:

Very competent, honest and knowledgeable.

The Skills Connection Customer Research

95% of Our Clients Rate Us At Least 4 out of 5

How would you rate The Skills Connection?

58%
20%
17%

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I would recommend The Skills Connection to companies who have just started dealing with major analyst groups and don’t understand how best to engage. They offer solid, no-nonsense advice. At the end of the day they bring value through better analyst communication which equals analyst recommendations which equals $$$.”

“The Skills Connection helped us communicate with target analysts. As a result, the analysts gained a better understanding of the value we deliver and started giving their clients a stronger endorsement of our solutions. These changes have led to an increase in new business opportunities.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts

Results

  • Experience gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
  • Benefit from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4 out of 5 stars.

Why People Say They Recommend The Skills Connection

A Product Marketer of a small business computer services company is very likely to recommend The Skills Connection for the following reason:

The Skills Connection provided valuable insights to the structure, process and what to expect in a submission. The effort was far greater than we anticipated but The Skills Connection was able to help us break the work down into manageable chunks and give us useful direction on how to structure our responses.



More to Explore



About The Skills Connection

The Skills Connection helps technology companies to get the right results from analyst engagement. They work with technology clients that want to optimize their chances of success in a Gartner MQ or Forrester Wave assessment. In addition, they work with elite analyst firms, providing coaching and training services to sharpen delivery and improve client satisfaction and renewal rates.

The Skills Connection Website   The Skills Connection Website