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TechValidate Research on The Skills Connection

These pages present data that TechValidate has sourced via direct research with verified customers and users of The Skills Connection. TechValidate stands behind the authenticity of all published data. Learn more »



821 Data Points Collected

122 Published TechFacts

11 Published Charts

42 Published Case Studies



Selected Research Highlights


Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We leverage The Skills Connection to refine our approach with the analyst community and ensure that we communicate effectively. They provide us with an annual strategy and then work with us to ensure we are executing on that plan.”

“Within the first few months, they identified areas where we could refine our communication with the analysts, built a roadmap for our engagement, and identified where we could increase our visibility.”

“The level of engagement from the team at The Skills Connection makes all the difference. They do not treat each client with boiler plate material. They take the time to review and understand the needs of the company and create a strategic plan to execute.”

“We would recommend The Skills Connection. It is like hiring an analyst bootcamp. They will work with your team to develop and refine your company’s analyst strategy and then continually push your team to execute.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We work with The Skills Connection on our overall analyst engagement. Their knowledge and contribution is enormous.”

“They have hepled us to increase our position in Gartner’s Magic Quadrant and have helped us generally in planning our analyst engagement.”

“I would absolutely recommend them. The value they have provided is unparalleled. The dedication they show to their work is unmatched.”

Challenges

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Ensuring Our Clients Hit the Challenging Analyst Deadlines

When asked if The Skills Connection ensured they met schedules and deadlines for the analysts, customers said:

Strongly Agree: 61%
Agree: 38%
Disagree: 2%

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We were looking to leave the competition behind in ‘Niche’ and be well positioned in ‘Leaders’.

Would you recommend The Skills Connection?

They provided strategic counsel over an intense number of weeks for reports critical to sales enablement and our thought leadership. Both by providing best practices and by working hands-on with us, The Skills Connection provided a clear understanding of the specific needs of the Gartner analysts involved in our Magic Quadrant and Critical Capabilities reports – exactly what they really need from surveys, presentations, and references.

Why People Say They Recommend The Skills Connection

A Product Marketer of a medium enterprise consumer services company is very likely to recommend The Skills Connection for the following reason:

I’ve been very happy with the service delivered and the positive impact on our Gartner interactions.

Why Companies Engage The Skills Connection

Which of the following statements describe what prompted you to engage with The Skills Connection?

We did not have the in-house expertise to effectively engage with analysts
50%
We wanted to learn how to effectively differentiate ourselves from our competitors when talking with analysts
63%
We wanted to change our position in the MQ/Wave/Marketscape to generate new business
82%
We were concerned that coverage of our product/services by analysts would negatively impact our business
16%


More to Explore



About The Skills Connection

The Skills Connection helps technology companies to get the right results from analyst engagement. They work with technology clients that want to optimize their chances of success in a Gartner MQ or Forrester Wave assessment. In addition, they work with elite analyst firms, providing coaching and training services to sharpen delivery and improve client satisfaction and renewal rates.

The Skills Connection Website   The Skills Connection Website