TechValidate Research on The Skills Connection

These pages present data that TechValidate has sourced via direct research with verified customers and users of The Skills Connection. TechValidate stands behind the authenticity of all published data. Learn more »



139 Customers Surveyed

1,280 Data Points Collected

214 Published TechFacts

33 Published Charts

61 Published Case Studies



Selected Research Highlights


Case Study: Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to support one specific analyst study, but also use this experience to inform and influence all our other analyst interactions.”

“They add great value to the analyst management process.”

“We would certainly recommend them. They offer strong expertise that has made us much more focused and effective in all of our analyst interactions.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4 out of 5 stars.

Why People Say They Recommend The Skills Connection

A Product Marketer of a small business computer services company is very likely to recommend The Skills Connection for the following reason:

The Skills Connection provided valuable insights to the structure, process and what to expect in a submission. The effort was far greater than we anticipated but The Skills Connection was able to help us break the work down into manageable chunks and give us useful direction on how to structure our responses.

Would you Recommend The Skills Connection

4/5 Stars

Would you recommend The Skills Connection?

We would recommend The Skills Connection to companies with a technical focus who need to abstract themselves from the technology to better explain the value and vision of their products in terms analysts can relate to and understand.

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a May 2017 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection offer value for money. Their obsession with ‘results-driven’ work, with reasoned and sound arguments, often led us to move from correct answers to effective answers.”

“Analyst reports and the way they represent our company are a major influence on our business opportunities. The Skills Connection enabled us to communicate our value prop much more effectively to the target analysts. I rate them ten out of ten.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: agree
    • Facilitated the co-ordination of activities across their internal response team: disagree
    • Acted as an extension of staff: agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree

92% of Clients See Us as Truly Being an Extension of Staff

When asked if The Skills Connection acted as an extension of staff, customers said:

Strongly Agree: 44%
Agree: 48%
Disagree: 8%

The Skills Connection Customer Research

Adding Value For Our Clients

Please indicate the degree to which you agree with each of the following statements. The Skills Connection ….

Strongly Agree Agree Disagree

Met our internal schedules and deadlines
Ensured we met schedules and deadlines for the analysts
Facilitated the co-ordination of activities across our internal response team
Acted as an extension of staff
Enabled us to focus on what was needed and avoid wasting time on anything else


More to Explore



About The Skills Connection

The Skills Connection helps technology companies to get the right results from analyst engagement. They work with technology clients that want to optimize their chances of success in a Gartner MQ or Forrester Wave assessment. In addition, they work with elite analyst firms, providing coaching and training services to sharpen delivery and improve client satisfaction and renewal rates.

The Skills Connection Website   The Skills Connection Website