TechValidate Research on The Skills Connection

These pages present data that TechValidate has sourced via direct research with verified customers and users of The Skills Connection. TechValidate stands behind the authenticity of all published data. Learn more »



146 Customers Surveyed

1,349 Data Points Collected

230 Published TechFacts

35 Published Charts

64 Published Case Studies



Selected Research Highlights


The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We had very positive results as a result of our engagement with The Skills Connection.

Would you recommend The Skills Connection?

Yes, if a vendor can afford the extra investment the engagement allows you to maximize your relationship with the analyst firm.

The Skills Connection Case Study

Medium Enterprise Consumer Services Company

Introduction

This case study of a medium enterprise consumer services company is based on a November 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I credit The Skills Connection with conveying the art and science of mastering analyst relations, particularly as related to the Gartner Magic Quadrant research process. We rely on a strong performance in the MQ report to maximize awareness, drive market differentiation, and accelerate sales cycles, in addition to improving all of the processes giving shape to our service. The Skills Connection helped us manage certain risks and uncertainties to attain the top spot in the Gartner annual Magic Quadrant report.”

“I have found their guidance to be instrumental in making the best use of our time and resources for influencing Gartner analysts of the vision and execution behind our services. Excellent service, excellent insights across the process. Unsurpassed professionalism balanced with a cheerful yet challenging camaraderie.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a July 2019 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to review our AR programs, and also our value proposition reviews. They have been outstanding in the quality of advice provided for our analyst-related programs.”

“I strongly recommend The Skills Connection for software vendors, especially in an emerging category because they can make a big impact. But also, for mature categories, as highly experienced former Gartner analysts they provide a better understanding of how your target analysts may be thinking, which may help you improve your company positioning significantly. In our case, it helped us hone the skills, methodology and actual responses for Gartner Magic Quadrants. With a highly innovative product and an outstanding PM team, we have been able to position as a Leader six times in the past 3 years across 2 markets. It is rare that any vendor performs so well so fast, and I can attest that The Skills Connection contributed to this success as I led the teams managing all these deliveries.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree

The Skills Connection Customer Research

How companies use The Skills Connection

Check all of the following statements that describe how you use The Skills Connection.

Show us how to effectively communicate our story to analysts
93%
Give us the necessary expertise to effectively engage analysts
80%
Help us improve our position in an MQ/Wave/Marketscape
80%
Create compelling evidence-based cases for analysts
70%
Provide the tools and best practices needed to build a strong case for analysts
64%
Show us how to gather the right information for analysts
55%
Focus just on what was needed, and avoid wasting time on anything else
39%
Help us enter an assessment such as an MQ/Wave/Marketscape for the first time
34%
Create an internal learning environment so that our team can be more effective in the future
25%
Other
5%

The Skills Connection Customer Satisfaction Rating

A Sales/Director/Business Development at a small business computer software company would be very likely to recommend The Skills Connection for this reason:

Outstanding insight into the target (Gartner), invaluable advice, great guidance, strong outcome.

Ensuring Our Clients Hit the Challenging Analyst Deadlines

When asked if The Skills Connection ensured they met schedules and deadlines for the analysts, customers said:

Strongly Agree: 61%
Agree: 38%
Disagree: 2%


More to Explore



About The Skills Connection

The Skills Connection helps technology companies to get the right results from analyst engagement. They work with technology clients that want to optimize their chances of success in a Gartner MQ or Forrester Wave assessment. In addition, they work with elite analyst firms, providing coaching and training services to sharpen delivery and improve client satisfaction and renewal rates.

The Skills Connection Website   The Skills Connection Website