129 Customers Surveyed
1,189 Data Points Collected
189 Published TechFacts
33 Published Charts
59 Published Case Studies
Please indicate which of the following statements reflect how your company has benefited from working with The Skills Connection.
| Helped us to positively shift our position in the MQ/Wave/Marketscape |
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| Enabled us to get better results than when we had engaged with analysts |
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| Gave our internal team the tools and skills to effectively engage with analysts |
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| Gave us the ability to effectively communicate the unique value of our products/services |
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A Product Marketer of a small business computer software company is very likely to recommend The Skills Connection for the following reason:
The insight and experience they bring to the table about the inner-workings at an analyst firm are extremely valuable to ensuring we put the right information forward, in the right format at the right time.
Based on a response of 10 to the question “On a scale of 0-10, how likely would you be to recommend The Skills Connection?”
4/5 Stars
We use The Skills Connection to support one specific analyst study and to inform and influence our other analyst interactions.
Yes. They have strong expertise that has made us much more focused and effective in all of our analyst interactions.
The Skills Connection Case Study
This case study of a medium enterprise computer software company is based on a January 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“The Skills Connection (TSC) has been an integral part of our business from the beginning.
TSC has touched every analyst interaction we’ve had. From assessments to business update briefings, TSC has been both part of the team and an invaluable outside voice with a different perspective to ensure that we are being honest with ourselves and our target analysts.
Initially, TSC was able to help us achieve inclusion in a Gartner Cool Vendor report in 2014, and the relationship grew from there. TSC was instrumental in helping our company to craft and communicate a unique, differentiated story about our core product which ultimately led to a Leader position in the inaugural Magic Quadrant (MQ) for this category in 2017 (a position that the company has continued to hold in every subsequent MQ).
Outside of assisting the team with any assessments that we are included in, TSC has instrumented a culture of AR best practices at our business. The entire team, from the CEO on down, understands the value and benefits of a targeted, engaged AR program.
I would wholeheartedly recommend TSC. Every organization, from 10-person start-ups to large enterprises, can benefit from a relationship with TSC. They are client-focused, proactive and diligent in helping organizations initiate and/or improve their AR strategy. Our company owes a lot of our success to TSC and our TSC consultant.”
The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:
The key features and functionalities of The Skills Connection that the surveyed company uses:
The surveyed company achieved the following results with The Skills Connection:
The Skills Connection Customer Research
Which of the following statements describe what prompted you to engage The Skills Connection?
| We wanted to change our position in the MQ/Wave/Marketscape to generate new business |
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| We wanted to learn how to effectively differentiate ourselves from our competitors when talking with analysts |
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| We did not have the in-house expertise to effectively engage with analysts |
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| We were concerned that coverage of our product/services by analysts would negatively impact our business |
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The Skills Connection Case Study
This case study of a small business computer software company is based on an August 2020 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“We worked with The Skills Connection to enable us to respond better to the Gartner Magic Quadrant process. They clearly have a lot of experience and we found that they acted like owners of our business. They were very committed to the result and ALWAYS available when needed.”
The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:
The key features and functionalities of The Skills Connection that the surveyed company uses:
The surveyed company achieved the following results with The Skills Connection:
The Skills Connection Website The Skills Connection Website
