135 Customers Surveyed
1,245 Data Points Collected
209 Published TechFacts
33 Published Charts
59 Published Case Studies
The Skills Connection Case Study
This case study of a small business computer services company is based on a June 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“The Skills Connection provided valuable counsel to us through the journey of building our value proposition for a new SaaS product, identifying and sharpening appropriate use cases, and collecting the evidence to support our suggested product positioning.”
“The money we spent with The Skills Connection proved to be a great investment. Our target analysts have a much sharper understanding of the value we deliver, and now give their clients a stronger endorsement of our solutions, which has led to a tangible increase in new business opportunities.”
The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:
The key features and functionalities of The Skills Connection that the surveyed company uses:
The surveyed company achieved the following results with The Skills Connection:
The Skills Connection Customer Satisfaction Rating
An Analyst/Influencer Relations at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:
The Skills Connection (TSC) has been an integral part of our business from the beginning. Initially, TSC was able to help us achieve inclusion in a Gartner Cool Vendor report in 2014, and the relationship grew from there. TSC was instrumental in helping us craft and communicate a unique, differentiated story about our core product which ultimately led to a Leader position in the inaugural Magic Quadrant (MQ) in our space in 2017 (a position that the company has continued to hold in every subsequent MQ).
Outside of assisting the team with any assessments that we are included in, TSC has instrumented a culture of AR best practices at our company. The entire team, from the CEO on down, understands the value and benefits of a targeted, engaged AR program.
We owe a lot of our success to TSC and our TSC consultant.
Based on a response of 10 to the question “On a scale of 0-10, how likely would you be to recommend The Skills Connection?”
The Skills Connection Customer Research
Which of the following statements describe what prompted you to engage The Skills Connection?
| We wanted to change our position in the MQ/Wave/Marketscape to generate new business |
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| We wanted to learn how to effectively differentiate ourselves from our competitors when talking with analysts |
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| We did not have the in-house expertise to effectively engage with analysts |
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| We were concerned that coverage of our product/services by analysts would negatively impact our business |
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This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“We use The Skills Connection as an extension to our analyst relations (AR) team and to provide the knowledge, objectivity, and consistency we could well lack if we relied solely on our own in-house resource.”
“We find them professional, helpful, engaged and they understand our needs well.”
“They ensure that we are presenting, inquiring with, and engaging the right analysts to progress our coverage and understanding by the relevant analysts.”
“I would absolutely recommend them. They have helped us to get far better and more consistent results with our AR program and have helped us to achieve better and more consistent results with Magic Quadrants. They clearly have the skills in abundance to do that for other organizations looking to achieve the same.”
4.5/5 Stars
We use Skills Connection as an extension of our Marketing team to manage our analyst relations.
Absolutely – and I do often. They’ve transformed how we interact with, and communicate to, the core analysts in our industry. They helped us hit our Magic Quadrant goal and as a result, have allowed us to give the sales team the ammo they need to be more aggressive when positioning the company against our competitors.
The Skills Connection Website The Skills Connection Website
