TechValidate Research on Mediaocean


Mediaocean Case Study

Abt Electronics

Introduction

This case study of ABT Electronics is based on a September 2020 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Scope gave us a single platform to grow and test new channels such as OTT and Amazon. Their data helped us make the right business decisions.”

Requirements

Media Channels:

  • Connected TV
  • Social

Key Features:

  • Measurement (Transparent and centralized measurement across campaigns)
  • Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Product(s):

  • Scope for closed ecosystems

Key benefits provided by Mediaocean:

  • Impactful (Continual optimization of KPIs on a global basis for all stakeholders) 

Results

  • Mediaocean increased efficiency 50-74%
  • Marketing KPI’s improved by 75%+




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


More Research on Mediaocean